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The building where your social media team lives, painted in cutaway: every room is a team (ideas and copy, design, production, editing, influencers, clients, community, analytics and benchmarks) and pieces of content move between them through tubes. HeyMark's screens follow a single piece: the page where the idea is written, what has worked best for the brand, the calendar, the team's comments, the design tool, the video's versions, the automation, the drafts on every channel, the share link, the email to the client and their comment, the published reel with its comments, the inbox, the video summary next to its metrics and the benchmark that took off.
Content@casalumbreNew postBoardCalendar
Oct – Nov 2026
PublishedScheduledDraftIdea
MONTUEWEDTHUFRISATSUNLast week19202122232425This week2627282930311Next week2345678Lighting the fireArtichokeWhat the kitchen asksSunday embersBehind the grillOur house breadThis week's winesAfter dinner
What worked best
Casa Lumbre context · last 90 days
Casa LumbreLighting the fire at 7Lighting the fire at 752.4k plays
Casa LumbreArtichoke, start to finishArtichoke, start to finish38.9k plays
Casa LumbreWhat the kitchen asks for on a FridayWhat the kitchen asks for on a Friday31.2k plays
Process videos under 30 seconds, with the kitchen up close, perform best.
The fire at 7 a.m.
Artichoke, farm to plate
3 cuts you didn't know
A day at the grill
The wood we use, and why
Ember-roasted dessert
The final touch of the new dishReelRocíoThe final touch of the new dish
What to order the first time
House pairings
Your Saturday table
Publish date
Fri, Nov 67:00 PM
Schedule
Schedule
The final touch of the new dishUntitled
StatusIdeaDraftPublish dateNo dateFri, Nov 6 · tentativeOwnerRocíoTagsProcess
PlanningRefined by Mark
A benchmark blew up showing the last touch on a dish. We could do the same with the new dish, right as the chef finishes it.Write something, or '/' for commands…
I'll shoot it on Thursday, before lunch.
A reel under 30 seconds: the chef finishes the new dish up close, no cuts.
Tone: warm, the way we talk in the kitchen.
Why: process videos are what works best for you.
Close: invite people to comment MENU to get the menu.
Reel
Casa LumbreThe final touch of the new dishV1Casa LumbreThe final touch of the new dishV2Casa LumbreThe final touch of the new dishV3CopyWrite the caption that ships with this postVideo versions
Version 1yesterday
Version 23 hours ago
Version 3nowFinal
The fire at 7 a.m.Artichoke, farm to plate3 cuts you didn't know3 cuts you didn't know3 cuts you didn't knowA day at the grillThe wood we use, and whyEmber-roasted dessertEmber-roasted dessertEmber-roasted dessertThe final touch of the new dishThe final touch of the new dishThe final touch of the new dishWhat to order the first timeHouse pairingsYour Saturday tableYour Saturday tableYour Saturday table
Share calendar
New link
NameCasa Lumbre · November
DatesNext 2 weeks
StatusesScheduled
Networks and formatsAll
Include planning
Create link
app.heymark.ai/c/7Kq2xCopyCopied
Casa Lumbre · NovemberUploading to HeyMarkExport
Casa LumbreThe final touch of the new dish
Casa LumbreThe fire at 7 a.m.Casa LumbreArtichoke, farm to plate3Casa Lumbre3 cuts you didn't knowCasa LumbreA day at the grillCasa LumbreThe wood we use, and whyCasa LumbreEmber-roasted dessertCasa LumbreThe final touch of the new dishCasa LumbreWhat to order the first timeCasa LumbreHouse pairingsCasa LumbreYour Saturday table
Hi team, here's what's coming next week. You can review it and comment on each piece here, no account needed:
app.heymark.ai/c/7Kq2x
Talk soon!
SendSentDraft saved
Ignacio(guest)
Casa LumbreThe final touch of the new dishThe final touch of the new dish
Wow! Really good, publish all of this.
Your client's go-ahead
app.heymark.ai/c/7Kq2x
CLCasa Lumbre shared their calendar with youNext 2 weeks
CalendarListNo account
Casa LumbreThe final touch of the new dishThe final touch of the new dishFri, Nov 6CommentIgnacio (guest)Wow! Really good, publish all of this. Comment sent
Casa LumbreThe fire at 7 a.m.The fire at 7 a.m.Mon, Nov 2Comment
3Casa Lumbre3 cuts you didn't know3 cuts you didn't knowTue, Nov 3Comment
Mail
CLCasa LumbreWhat's coming next week
Hi team, here's what's coming next week. You can review it and comment on each piece here, no account needed:
Casa LumbreThe final touch of the new dishCasa LumbreThe fire at 7 a.m.3Casa Lumbre3 cuts you didn't knowCasa Lumbre shared their calendar with youapp.heymark.ai/c/7Kq2xOpen link
Talk soon!
The final touch of the new dishReel · Published Fri, Nov 6Published
Mark is watching the video…Full video
Video summary
The chef finishes the new dish up close: oil, sea salt and out to the pass. No cuts, in 24 seconds, closing with an invitation to ask for the menu.
Close-upProcess24 seconds
What's said“A little oil, sea salt and done. Want to try it? Comment MENU.”
Compared to the last 30 days
52.4k+38%Views
3,910+24%Interactions
412+61%Shares
It performed 2.3 times better than your carousels: the close-up of the dish holds to the end.
Benchmarks
How your benchmarks have evolved
FollowersAvg. likesEngagement
CLCasa LumbreYour brand18.2k1,2407.1%
NGNeighborhood grill48.1k2,3104.9%
SSSeafood spot22.7k1,7808.2%
CTChef's table91.3k3,0503.4%
Alert me when a post by Seafood spot takes off
HeyMark detected that a post by one of your benchmarks took off: “Fire-grilled ceviche” (Seafood spot, 4.2x)now
Messages1Comments
Mark in DMs
CSCamila SotoAIYes! On Saturday we're open from 7 p.m. to…now
THTomás HerreraAIYes, three dishes on the menu are gluten-free…8 min
FRFernanda RuizEscalatedMy order arrived incomplete 😕26 min
JVJoaquín VeraAIWe're open until 11:30 p.m. today 🔥1 h
Pick a conversation
CSCamila Soto@camisoto, answered by MarkMark active
TodayHi Camila! Here's the menu you asked for on the reel 🔥 This month: fire-roasted artichokes, smoked leeks and the new sesame dish.10:58 PMThanks! Are you open this Saturday night? There are 4 of us and one is vegetarian 🙏11:04 PMYes! On Saturday we're open from 7 p.m. to midnight. For anyone who doesn't eat meat there are the artichokes and the leeks 🔥 Bookings are through the link in our bio.Mark AI11:04 PM
Write your reply…
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casalumbre The sesame goes on last, once the dish is already plated. Pickled onion, toasted seeds and whatever the season brings: it's on the menu while the season lasts. Comment “Menu” and we’ll send you the menu by DM.
Comments
THtomas.h Are you open on Monday?
JVj.vera This looks amazing 🔥
Team comments
RocíoMartín, can you take a look before we shoot it?
MarkProcess videos are what works best for you. This one looks good.
MartínI like it. I'll pass it to Ignacio.
Martín shared it with Ignacio
RocíoBigger title. Leave the ending as it is.
MartínDone, it's in version 3.
RocíoThat's the one.
Version 3 · final
HeyMarkWhatsApp · now[Casa Lumbre, Instagram] Upset customer Message: My order arrived incomplete 😕Open in HeyMark
Casa LumbreThe final touch of the new dishCasa LumbreThe final touch of the new dishCasa LumbreThe final touch of the new dish
Duplicate all the content on every platform, according to our strategyRocíoDuplicate all the content on every platform, according to our strategyI scheduled the content on all your networksClaudeChatGPT
A benchmark that took off, a comment, something that already worked for you or something you want to show the world.
It's adapted to your brand.
Your team writes the draft and HeyMark refines it with your voice and what has worked best for you.
We give it a date.
A tentative date to make it real.
Someone takes a look before producing it.
A comment within the team, or it goes to the client. If you work alone, you keep going.
It gets designed or shot.
You can give your agent access to all these tools to complement how it works with HeyMark. (Canva, Figma, Photoshop, Illustrator, Google Drive, Higgsfield)
Every version comes back to the same piece.
Production uploads it to HeyMark and the change history stays there.
The team says what to change and what not to.
The comments stay right there, until the final version.
The date gets confirmed.
It was already on the calendar, now you set the day and time.
With its automatic reply.
Anyone who comments MENU gets the menu by DM.
And it's duplicated across all your networks.
You ask your agent and there's a draft on every channel.
Your client reviews it with a link.
No sign-up, with the dates and networks you choose.
We send it by email.
Or your agent leaves you the draft written in Gmail.
And approves it with a comment.
Your team gets notified to adjust whatever's needed.
It goes live, and people react.
From their phones, they like it and comment.
The menu goes out by DM and Mark keeps the conversation going.
With your business's information and in your voice.
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When one of their posts gets three times its usual interactions.
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