Offer: [the activity, product or service you will explain].
Sequence purpose: [introduce the activity, explain a condition or gather preferences].
Confirmed details: [date, place, price, inclusions and terms].
Story 1: [image showing the activity + exact wording].
Story 2: [demonstration or important condition + exact wording].
Story 3: [details needed to decide + exact wording + action].
Destination: [a checked URL or the person replying to messages].
Missing material: [what still needs photographing, filming or confirming].
Review: [owner, version and date].
After publishing: [enquiries, confirmed bookings and questions needing a reply].