Brand and deliverable: [name and piece].
Audience and situation: [who will see it and what they need to understand].
Objective for this piece: [one specific job].
Main message: [what should become clear].
Confirmed facts and sources: [current references].
Action and destination: [next step and verified link].
Channel, format and files: [requirements and available material].
Voice and approved examples: [brand references].
Owner and reviewer: [people or roles].
Draft, review and delivery dates: [agreed dates].
Approval criteria: [what will be checked].
Open questions: [fact, owner and next step].