Brand and audience: [name and people we address].
Language and formality: [locale, treatment and conventions].
Rule 1: [specific language choice]. Approved example: [text].
Rule 2: [specific language choice]. Approved example: [text].
Rule 3: [specific language choice]. Approved example: [text].
When announcing: [tone and example].
When explaining a limitation: [tone and example].
When responding to a problem: [tone and next step].
Names and terms: [correct forms and necessary explanations].
Restricted claims: [what needs evidence or review].
Owner, version and date: [who maintains these guidelines].