CPL AND COST-PER-QUALIFIED-LEAD CASE
Completed fictional example. Figures are not measured results or benchmarks.

Campaign period: September 1–30, 2026.
Time zone: America/Santiago.
Currency: CLP.
Scope: social campaign for incoming enquiries.
Cost base A: paid media spend for the period, CLP 600,000.
Recorded form submissions: 34.
Duplicates or incomplete records removed under the team rule: 4.
Unique valid leads: 30.
Valid-lead rule: reachable contact with a request related to the service offered.
Qualified leads: 10.
Qualification rule: reachable contact, need for the service, and a location the business serves.
Paid media CPL: CLP 600,000 / 30 = CLP 20,000 per valid lead.
Paid media cost per qualified lead: CLP 600,000 / 10 = CLP 60,000 per qualified lead.
Cost base B: media plus production, CLP 600,000 + CLP 120,000 = CLP 720,000.
Full cost per valid lead: CLP 720,000 / 30 = CLP 24,000.
Full cost per qualified lead: CLP 720,000 / 10 = CLP 72,000.
Next decision: compare each calculation with another period or campaign only when currency, cost base, lead definition, qualification rule, period, and time zone are consistent.

Interpretation: paid media CPL and full cost use different bases. CPQL uses leads that pass the qualification rule; it does not replace the valid-lead count.
Limits: figures are invented and are not an industry reference. This example does not establish sales or revenue.
Primary source for Campaign Manager metric names: https://www.linkedin.com/help/lms/answer/a7136241
Formulas are reference text, not executable formulas. Replace the rules with the ones your team uses before calculating real results.