SOCIAL MEDIA POST ACCESSIBILITY CHECKLIST
HeyMark editorial resource · Adapt it for your team

Brand or project: ____________________________________________
Post and format: _____________________________________________
Platform and publishing route: _______________________________
Reviewer: ___________________________________________________
Copy and asset version: ______________________________________
Review date: ________________________________________________

Complete this sheet for the post you are reviewing. When you finish, confirm that descriptions and captions are available in the publishing destination.

COPY AND INFORMATION
[ ] The main point is available in readable text when the image cannot be seen or the video cannot be heard.
[ ] Dates, conditions, prices, instructions and calls to action also appear in text.
[ ] Links make their destination clear. If the post uses a QR code, it also gives the address in text.
[ ] Hashtags with several words use readable capitalization, such as #SourdoughWorkshop.
[ ] Sentences and emojis do not interrupt instructions or information people need.

IMAGES, GRAPHICS AND CAROUSELS
[ ] Each informative image has alternative text that explains what it contributes to this post.
[ ] Alt text identifies the relevant action or detail, rather than only naming the type of image.
[ ] Graphics repeat essential information in the post copy when alt text cannot explain it clearly.
[ ] Alt text and visible copy add complementary information without duplicating whole paragraphs.
[ ] Carousel slides make sense in order and have descriptions where the platform allows them.
[ ] Text over images is readable at phone size and has contrast against its background.
[ ] Information does not rely only on color to show a distinction.

VIDEO, AUDIO AND CAPTIONS
[ ] Captions match the spoken language and are synchronized.
[ ] I listened to the video and checked words, names, numbers, speakers and meaningful sounds.
[ ] I corrected automatic-caption errors instead of accepting captions just because the player generated them.
[ ] Captions are readable and do not cover text, faces or actions needed to understand the video.
[ ] Narration or accessible text explains visual information needed to follow the content.
[ ] I added a descriptive transcript when it provides spoken or visual details missing from the post copy.
[ ] On-screen text that carries information also appears in narration, post copy or the transcript.

PLATFORM AND FINAL POST
[ ] I checked the alt-text, caption and transcript options for this platform, format and publishing route.
[ ] I confirmed descriptions and captions were saved to the final version.
[ ] I reviewed each version separately when the same content goes to multiple channels.
[ ] I opened the destination link and checked that the requested action is available.

Open item and next step: _____________________________________
______________________________________________________________
Result: [ ] Ready for the next review  [ ] Needs edits

Use the list to support editorial review; check the available controls and final result on each platform before publishing.