# Repurpose content: editable copy

Fictional example prepared by HeyMark.

## The source: a short example interview

The following conversation is **fictional and written for this exercise**. The interviewee represents an agency production manager. This is not a customer testimonial or an actual recording.

**What do you need before producing a post?** The current offer, the source for its claims and the name of the approval owner. Anything missing stays flagged in the brief.

**Where do conflicting instructions arise?** In our example, sales confirms the terms and brand reviews the tone, but they comment separately. The editor receives changes that have not yet been consolidated.

**What process would you propose?** One person gathers the feedback. Before production, they confirm the offer and provide an approved version of the brief.

**What if the offer changes afterwards?** Update the source and review the affected piece again. Do not assume the earlier approval covers the change.

This source offers three angles: who decides, what the brief needs and how to manage revisions. It contains no measured time savings or evidence of increased conversions. None of the adaptations should add those claims.


## Reel · script

An example recording script, approximately 30–40 seconds. The footage has not been produced.

### Opening

Why do we ask for an approval owner before production starts?

A person speaking to camera.

### Problem

If sales changes the offer and brand edits the tone in separate conversations, the editor receives two instructions.

Two original notes, with no customer information.

### Method

We collect feedback, confirm the offer and have one person sign off the version.

A readable checklist: offer, feedback, version.

### Close

Before your next post, agree who gives final approval.

On-screen question: who approves?

Focus the video on who approves. Show the checklist while explaining the process.

## Carousel · 5 slides

Carousel copy, ready to lay out.

### 1

Agree these three things before production

A brief that helps prevent conflicting instructions.

### 2

The offer

What is being sold, to whom and under which current terms.

### 3

The source

Where prices, figures and claims come from.

### 4

The approval

Who consolidates feedback and signs off the final version.

### 5

Use this in your next brief

Offer: __ / Source: __ / Approval owner: __

End with three fields the reader can copy into their next brief.

## LinkedIn · post

A post based on the example interview.

### Opening

A complete brief can still leave one decision unassigned: who approves the final offer.

### Body

In this example, sales checks the terms, brand reviews the tone, and one person collects feedback. The editor receives a consolidated version before production.

### Application

Add three fields to your next brief: the source of the offer, the person gathering revisions, and the final approval owner. Agree what happens if the offer changes later.

### Question

Who makes that final decision on your team?

Explain how revisions are gathered and ask who gives final approval.