# Instagram Stories for business: a complete sequence > Plan a Stories sequence to announce a workshop, with text, shot directions and a booking destination. A fictional example shows the complete sequence. To announce a workshop in Instagram Stories, show what participants will make, explain the session's terms and provide a way to book. The number of frames depends on what you need to show and the material available. If you plan to use someone else’s Feed post and Add to story is missing, check [the requirements for sharing that post to your story](/en/solutions/instagram-add-post-to-story-missing/) before preparing the sequence. ## Product, process and audience feedback The [2020 report on businesses using Facebook apps](https://about.fb.com/de/wp-content/uploads/sites/4/2020/01/Empowering-the-European-Business-Ecosystem_20.1.pdf#page=51) includes Schwester Schwester, a German accessories brand. Its founders describe using Instagram Stories to show products, share the work behind the brand and gather opinions for new designs. The case illustrates uses of the format without establishing an ideal number of frames. For the workshop in this article, we choose to show a finished cup and part of the making process. The first image identifies the activity; the demonstration helps explain the work during the class. We close with the date, price and booking because those are the remaining details needed to join. If you sell a ceramic piece, you could show its size, a detail of the finish and ordering terms. To gather preferences for a future session, prepare a question the team can use when choosing a date or technique. Decide what the sequence needs to do before choosing a sticker. The example below uses three Stories to separate the activity, inclusions and booking. It is a production proposal with our own text and shot directions; combine frames when the explanation remains clear. ## The example: making a cup for the first time This is a fictional proposal for an in-person workshop in Valdivia. In the example, the session is on October 24, from 10:00 to 12:00; it costs CLP 32,000 and includes materials and firing. It is for beginners. Participants collect their pieces two weeks later. Before production, the workshop would need to confirm its date, price, location and booking capacity. The registration page must show the same terms and allow booking from a phone. ### Story 1: show what participants will make **Image:** a close-up of a cup made in an earlier session, on a workshop table. Use a piece that represents what a beginner can work on during the class; avoid presenting a professional piece as a guaranteed result. **On-screen text:** > Make your first pottery cup. > A workshop for beginners > in Valdivia. The cup and wording explain the activity before introducing the date. If you need to describe a particular technique, confirm it with the instructor and use its correct name. ### Story 2: show what the session includes **Image:** someone from the workshop demonstrates shaping a handle and attaching it to a cup. Film the action close up, with tools to one side. For a still image, choose the moment when the attachment is understandable. Agree on image use before filming real participants. > Shape the cup and its handle. > Materials and firing included. > Collect your piece two weeks later. Keep the collection condition: firing finishes after the class. If the video has spoken instructions, add captions and check they are readable without covering the action. A photo of the materials can be enough if you haven't filmed a demonstration yet. ### Story 3: provide the details needed to book **Image:** a table set up for class, with a quiet area for the information. Avoid placing text over tools or textures that make the price hard to read. > October 24 · 10:00–12:00 > Valdivia · CLP 32,000 > Check the address and book your place. **Destination:** the workshop page with its address, terms and booking. If the account allows a link sticker, use a label such as “Book workshop” and check the destination. Meta documented [the sticker for linking from Stories](https://about.fb.com/ja/news/2021/10/linkaccessstickers/); some accounts have restrictions, so confirm the available option before designing the closing frame. Open the link from the Story and check that you can reach the booking step. If the page only receives a request, write “Request a place”: the request still needs confirmation. ## If bookings are handled by message You can replace the final wording with “Message WORKSHOP to check availability.” In this version, a team member replies to the message and checks availability before confirming a booking. The team's reply should include the date, price, address and way to confirm a place. If there is no availability, reply with the current situation. Avoid continuing to send registration wording once the session is full. For automated resource delivery, see the [HeyMark keyword and DM guide](/en/guides/keyword-dm-automation-heymark/). That process is separate from checking availability and completing a booking. ## Review the three frames as one publication Watch them in order at phone size. Keep the main wording clear of viewer controls and check readability over the actual photo. If reading requires zooming into a screenshot, shorten the wording or change the composition. Keep longer details on the workshop page. You don't need to repeat a booking invitation in every frame. Here, the first introduces the activity, the second explains what is included and the third brings the terms together. A simple update, such as a changed opening time, may fit in one Story. When reviewing results, distinguish views, destination visits, enquiries and confirmed registrations. Check which metrics your account provides and use the booking record to count confirmed places. Views across several Stories can't be added as different people. ## Production worksheet The [editable Stories worksheet](/blogs/four-practical/stories-en.txt) helps gather images, wording and a destination before design. You can copy it into a team document. > Offer: [the activity, product or service you will explain]. > Sequence purpose: [introduce the activity, explain a condition or gather preferences]. > Confirmed details: [date, place, price, inclusions and terms]. > Story 1: [image showing the activity + exact wording]. > Story 2: [demonstration or important condition + exact wording]. > Story 3: [details needed to decide + exact wording + action]. > Destination: [a checked URL or the person replying to messages]. > Missing material: [what still needs photographing, filming or confirming]. > Review: [owner, version and date]. > After publishing: [enquiries, confirmed bookings and questions needing a reply]. If you want to develop the demonstration into a continuous video, the [reel script](/en/guides/reel-script-template/) helps plan voice, shots and on-screen labels. To review captions and other support, use the [social media accessibility checklist](/en/guides/social-media-accessibility/). ## Plan your next post in HeyMark. Keep the idea, review the draft with your team, and see how it performed in the accounts you connected. [Start free](https://app.heymark.ai) · [See how it works](https://heymark.ai/en/#product) ## Developer and agent resources - [HeyMark MCP documentation](https://heymark.ai/en/mcp/) - [llms.txt](https://heymark.ai/llms.txt) - [Full site content for language models](https://heymark.ai/llms-full.txt) - MCP protocol endpoint: `POST https://mcp.heymark.ai` - OAuth protected-resource metadata: [/.well-known/oauth-protected-resource](https://mcp.heymark.ai/.well-known/oauth-protected-resource) - MCP server card: [/server-card](https://mcp.heymark.ai/server-card)