# Reddit expands its lead generation campaigns

> Reddit is expanding lead generation through advertiser websites and Max campaigns. In-market audiences and its HubSpot integration are in beta. HubSpot support for Pixel and the Conversions API is planned for later in 2026.


Published: 2026-10-09. Original source: [Reddit Launches Enhanced Capabilities for Lead Generation](https://redditinc.com/news/reddit-launches-enhanced-capabilities-for-lead-generation).

[Reddit announced](https://redditinc.com/news/reddit-launches-enhanced-capabilities-for-lead-generation) expanded lead generation capabilities on October 6. People complete the form on the advertiser’s website, where the advertiser can send the data to its CRM.

## What is available and what is still in testing

Max supports these campaigns. In-market audiences and the HubSpot integration are in beta. HubSpot support for Pixel and the Conversions API remains planned for later in 2026.

An earlier change explains the announcement: [Reddit Ads documentation](https://ads-api.reddit.com/docs/v3/history) says new onsite lead forms stopped being supported on September 30, and ads using them were paused. Reddit recommends offsite forms.

An existing campaign with a form inside Reddit therefore needs its destination checked. With a form on the advertiser’s website, the journey continues outside the platform: the ad opens the page, and the contact is captured there. October’s update focuses on that workflow.

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