# Ad comments missing from Meta Business Suite: where to check

By HeyMark · Updated November 2, 2026

If you know someone commented on your ad but can’t find the comment in Meta Business Suite, check the ad in Ads Manager. You can open its comment view when available and see which condition may limit it.

## Open comments from Ads Manager

In Ads Manager on a computer:

1. Open the **Ads** tab and find the ad you want to check.
2. Click **Edit** for that ad.
3. In the left column, select the three dots to the right of the ad name and open **More options**. Choose **Manage Facebook comments**, **Manage Instagram comments** or **Manage Threads replies**, depending on the ad identity and the option shown.
4. Review the reactions, comments and replies in the window.

Meta documents this route for viewing ad comments. Depending on the objective, placements and whether comments exist, you may see **Manage Facebook comments**, **Manage Instagram comments** or **Manage Threads replies**. To manage Instagram comments, you may need to add the Instagram profile to the business portfolio and connect it to the Facebook Page; a Facebook Page identity alone isn’t enough. To manage Threads replies, the ad must use a Threads profile identity. It must also be published, have dynamic creative turned off and not be an Advantage+ catalog ad. If the option doesn’t appear, confirm you selected the right ad and check the identity and format requirements. [Read Meta’s Ads Manager comment guidance](https://www.facebook.com/business/help/1129470964230971?locale=en_US).

Menu labels may be translated in your interface. This check helps you find and review comments; Meta doesn’t say it fixes Inbox syncing delays.

## Check whether the asset appears in Inbox

Meta Business Suite Inbox only shows comments from connected business assets. It doesn’t show comments on a personal profile or on an Instagram or Facebook account that isn’t connected to Business Suite. Confirm you opened the business and account linked to the ad. [Read how Inbox search handles comments](https://www.facebook.com/business/help/294426838452244?locale=en_US).

## If the ad is a partnership

For partnership ads and collaborative posts, Meta says only the content creator can see and manage comments in their Inbox. If your partner’s Page created the content, you won’t see those comments in your Inbox.

For comments on published partnership ads or posts, Meta also documents Ads Manager as a place to manage them. The identity that created the content affects what appears in Inbox. [Read Meta’s note about partnership comments](https://www.facebook.com/business/help/1553463246785273?locale=en_US).

## Choose a tool for the action you need

In Ads Manager, you can like comments and replies on Facebook; reply on Facebook and Threads; hide comments on Facebook, Instagram and Threads; and report them on Facebook and Instagram. Meta also says these tools are available in Facebook, Instagram and Threads notifications, but check which actions appear in each surface before choosing where to reply or moderate. [Read Meta’s ad comment options](https://www.facebook.com/business/help/1129470964230971?locale=en_US).

If a comment appears on the ad but not in Inbox, note the ad name, network and publishing identity when contacting support.

## See it on your own accounts.

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