# Social media management tool for agencies, with client approvals

> HeyMark fits agencies that run several brands: each client gets its own calendar, inbox and voice, approves content from a link on every plan, and your team gets access by area. With 12 brands and 4 people you pay $120 USD a month on Company; Metricool Advanced costs less at list price, but it documents no AI replies in its inbox.

By HeyMark · Reviewed by Crescente Martinez, CMO and co-founder of HeyMark · Updated September 25, 2026

A social media management tool for agencies has to handle what a single brand never needs: keeping every client separate, getting sign-off without chasing people over email, and answering each community without mixing up voices. In HeyMark each client is a brand, with its own accounts, calendar, inbox and voice. The client approves from a link, your team only gets into the area it works on, and if you work in Claude or ChatGPT, you can run every client from there. If you want to manage your clients' social media with AI, that's what Mark does: it writes in each brand's voice, answers its inbox and reads you its numbers, and your team decides what gets published.

## What a social media management tool for agencies has to cover

If you're comparing agency software for social media, look at these five things:

- **One brand per client.** Each brand connects one account per network: Instagram, TikTok, Facebook, LinkedIn and YouTube. When you connect them, HeyMark pulls in what that client has already published, with video, caption and numbers, so you don't start from zero the day you take over the account. If a client has two Instagram accounts, that's two brands.
- **An owner for every piece.** Each post has a status, a date and an owner. The team comments and uploads versions on the post itself, and the activity log shows who did what.
- **A calendar the client can see.** You create a calendar link with dates, time zone and permissions. When the relationship ends, you revoke it; if the link spread too far, you regenerate it and the old URL stops working.
- **Reports with a link.** Analytics and monthly reports come on every plan, and any report can be shared through a public link.
- **Access by area.** On Company you grant access by area: content, inbox or analytics. Your designer doesn't need to read the client's messages, and whoever runs the community doesn't need to move the calendar. Platform adds advanced roles.

### Duplicate a post to another brand

If two clients share a campaign, or one client has two Instagram accounts (which are two brands in HeyMark), you don't rebuild the piece: you duplicate it to the other brand. HeyMark copies the caption, the planning notes, the files, the cover and the labels, without re-uploading anything. You can also duplicate it to another network or format, say from a Reel to a TikTok video. What doesn't carry over is music you added inside the network's app, or the link to the original post. Then you adjust the voice and the date for each client, and every copy keeps its own status, date and owner.

## Client approvals on every plan

The approval link comes on every plan, Creator included. You send it to the client and they sign off from there, without you creating a user for them or teaching them another tool. If they'd rather see the whole month, you share the calendar link with the permissions you choose. The full workflow, with comments, versions and the log of who did what, is in [social media approval workflow](https://heymark.ai/en/solutions/social-media-approval-workflow/).

In Metricool, team members and approvals start on the Advanced plan, from $53 USD a month billed yearly. Starter includes neither.

## One inbox per client, with AI replies in its voice

A dental clinic and a clothing store don't answer the same way. In HeyMark each brand has its own inbox for comments and direct messages, and Mark replies with AI in that brand's voice, learned from what it has already published. If a conversation gets delicate, you pause the AI there and resume it later. The ones that need a person are escalated for a human to handle.

Keyword automations come on every plan and spend no credits: someone comments CATALOG and gets a public reply plus a DM. They work on Instagram, Facebook and TikTok; on LinkedIn and YouTube, the public reply. Automatic moderation puts the comments you configure on hold for review, and deleting a comment from the platform always needs your approval. Each AI reply or DM uses 1 credit: Company comes with 3,000 a month, and Platform with 25,000 plus unlimited comment replies. More in the [unified social inbox](https://heymark.ai/en/solutions/unified-social-inbox/).

## Your clients from Claude, with your permissions

HeyMark's MCP server is free on every plan. You connect it once in Claude or ChatGPT, sign in with your account, and your assistant sees the same brands you do, with your permissions. An agency Monday can start like this:

#### Status of all your clients

```text
Use HeyMark and go through all my brands. For each client, tell me:
1. Which of this week's posts are still an idea or a draft, and who owns each one.
2. Which inbox conversations were escalated to a person and are still unresolved.
3. Whether it's missing anything scheduled for the next 7 days.
Sort it from the client who's furthest behind to the one who's most up to date. Don't change anything: for now I only want the status.
```

Scheduling runs directly, so approve the date and the content before you ask for it. Publishing now, replying on the platform, hiding or deleting comments and changing an automation all ask for confirmation with a preview. How to connect it: [HeyMark in Claude](https://heymark.ai/en/integrations/claude/).

## What it costs: 12 brands and 4 people

The honest math first. At list prices as of September 2026, Metricool is cheaper:

| Your agency | Metricool | HeyMark |
|---|---|---|
| 4 people, 12 brands | Advanced 15: $53 USD a month billed yearly or $67 month to month. With Advanced Analytics (from $36): $89 or $103 | Company with 9 extra brands: $120 USD a month ($30 for the plan plus $90). Or Platform, quoted |
| 1 person, 8 brands, no X | Starter 10: $36 USD a month billed yearly or $45 month to month, with no team members or approvals | Company with 5 extra brands: $80 USD a month ($30 plus $50) |

Metricool's yearly price is the monthly figure on annual billing. HeyMark's are on monthly billing.

What the difference buys you:

- **An inbox that replies.** Metricool documents no AI replies in its inbox, and that inbox can't hide or delete comments. In HeyMark, Mark answers in each client's voice and hands off to a person whatever needs one.
- **Automations included.** Flows, Metricool's comment-to-DM feature, replies with up to 3 fixed texts on Instagram and TikTok, and it's free for a limited time before becoming a paid add-on. In HeyMark, keyword rules come on every plan.
- **An MCP that also writes.** Metricool's documents 27 tools, 2 of them for writing: scheduling and editing scheduled posts. HeyMark's also replies to comments and DMs, moderates, creates automations and shares reports and calendars.

As your agency adds people, per-seat pricing weighs more. Hootsuite starts at $99 USD a month per user (Standard) and Sprout Social at $79 USD per seat a month billed yearly ($99 monthly): with 4 people, you pay for 4 licenses. Company includes 5 people and each extra person costs $10 USD a month. If you're leaving Hootsuite, see the [Hootsuite alternatives](https://heymark.ai/en/compare/hootsuite-alternatives/); the full Metricool comparison is in [HeyMark vs Metricool](https://heymark.ai/en/compare/heymark-vs-metricool/).

| Fact | HeyMark | Metricool | Hootsuite |
| --- | --- | --- | --- |
| Starting price | $12 USD a month (Creator: 1 brand, 1 person). Company: $30 USD with 3 brands and 5 people | Free plan. Starter from $20 USD a month billed yearly ($25 monthly) for 5 brands | From $99 USD per user a month billed yearly (Standard, 10 accounts). Professional $199 and Advanced $399 |
| Team and approvals | Company includes 5 people. Client approval link on every plan | Team members and approvals only from Advanced ($53 USD a month billed yearly, 15 brands) | Priced per user: every person adds a license. Post approvals from Advanced |
| AI on comments and DMs | Replies to comments and DMs with AI in your brand's voice, with approval and handoff to a person. On every plan | No documented AI replies in the inbox. Its assistant drafts copy with 5 to 35 credits per brand a month | AI-suggested smart replies and automated responses in its inbox (Nest), both from Professional |
| MCP server | Yes, free on every plan. Publishes, replies to comments and DMs, moderates, automates and shares reports and calendars | Yes, on every plan: 27 documented tools, 2 that write (schedule and edit scheduled posts) | Yes, since June 2026: 4 servers (Perch, Nest, Lumen and Parliament). Perch only saves drafts and Nest can't send replies. The listening one (Lumen) is Enterprise only |

Checked on each tool's public pages on September 25, 2026. Sources: Metricool: https://metricool.com/pricing/, https://help.metricool.com/inbox-manager-how-to-manage-messages-and-comments-from-metricool-s9zze, https://metricool.com/metricool-mcp-claude/; Hootsuite: https://www.hootsuite.com/plans, https://www.hootsuite.com/integrations/mcp.

## When another tool fits better

- **You only schedule, and clients send everything pre-approved.** Metricool Starter 10 covers 10 brands for $36 USD a month billed yearly. If you don't run anyone's community, you won't get much out of an AI inbox.
- **Your clients need X, Pinterest, Threads, Bluesky or Google Business Profile.** HeyMark doesn't publish there; Metricool does.
- **You run paid ads.** HeyMark doesn't manage ads. Metricool works with Meta, Google and TikTok ads.
- **You sell competitor reports or very deep analytics.** Metricool is more complete there.
- **You serve large brands that need social listening.** Hootsuite is stronger at it.

## How to get started

1. Open a Company workspace with the 14-day free trial.
2. Create one brand per client and connect their accounts. HeyMark pulls in what they've already published.
3. Invite your team with access by area.
4. Send the first approval link, or the link to the month's calendar.
5. If you work in Claude or ChatGPT, connect the MCP and ask for the status of every client.

If your agency outgrows Company, Platform is quoted: message us on [WhatsApp](https://wa.me/56957597102) or write to soporte@heymark.ai.

## Frequently asked questions

### What social media management tool do agencies use?

It depends on what weighs most in your work. For scheduling many brands with deep analytics, Metricool is a proven option; if you also run your clients' communities and need their sign-off, HeyMark puts that together with AI replies in each brand's voice.

### How do clients approve content in HeyMark?

With the approval link, which comes on every plan, or with a calendar link that shows the dates and permissions you choose.

### How much does HeyMark cost per client?

Company costs $30 USD a month and includes 3 brands and 5 people. Each extra brand adds $10 USD a month, or $100 a year on annual billing. If you run many brands or a large team, Platform is quoted and has no limit on brands or people.

### Does Mark mix up one client's voice with another's?

Each brand has its own voice, which Mark learns from what that brand has already published, and its own AI reply settings. Each client's inbox is handled separately.

### Does it work if my clients need X or Pinterest?

Not for those networks. HeyMark publishes to Instagram, TikTok, Facebook, LinkedIn and YouTube. If your clients need X, Pinterest, Threads, Bluesky or Google Business Profile, Metricool covers them.

### Is there a free trial for agencies?

Yes, 14 days on every plan, Company included. HeyMark has no permanent free plan.

## See it on your own accounts.

Connect Instagram, TikTok, Facebook, LinkedIn or YouTube and use HeyMark free for 14 days. Mark answers in your voice, and you approve what goes out.

[Start free](https://app.heymark.ai) · [See pricing](https://heymark.ai/en/#pricing)

## Keep reading

- [HeyMark vs Metricool: Which One Fits You in 2026](https://heymark.ai/en/compare/heymark-vs-metricool/): HeyMark vs Metricool, fact by fact: where each one wins, what you'd pay in 4 real setups, and what Claude can do with each tool's MCP server.
- [Unified social media inbox: every comment and DM, answered in your voice](https://heymark.ai/en/solutions/unified-social-inbox/): A unified social media inbox for the comments and DMs on your accounts, with AI replies in your voice, handoff to people and access from Claude or ChatGPT.
- [Hootsuite alternatives in 2026: what your team pays on each](https://heymark.ai/en/compare/hootsuite-alternatives/): Hootsuite alternatives as of September 2026: HeyMark, Metricool, Buffer and Sprout Social, with what a team pays on each, AI in the inbox and MCP compared.
- [Schedule social media posts with every network's options](https://heymark.ai/en/solutions/schedule-social-media-posts/): Schedule social media posts on Instagram, TikTok, LinkedIn, Facebook and YouTube with each network's options, from where you plan them or from Claude.
- [Social media approval workflow: clients approve posts from a link](https://heymark.ai/en/solutions/social-media-approval-workflow/): A social media approval workflow where clients approve from a link on every plan, a workflow for each team size, and how it compares with Metricool.

## Developer and agent resources

- [HeyMark MCP documentation](https://heymark.ai/en/mcp/)
- [llms.txt](https://heymark.ai/llms.txt)
- [Full site content for language models](https://heymark.ai/llms-full.txt)
- MCP protocol endpoint: `POST https://mcp.heymark.ai`
- OAuth protected-resource metadata: [/.well-known/oauth-protected-resource](https://mcp.heymark.ai/.well-known/oauth-protected-resource)
- MCP server card: [/server-card](https://mcp.heymark.ai/server-card)