# How to auto-publish Pinterest Pins from your RSS feed

By HeyMark · Updated November 6, 2026

You publish content on your website and want its images to reach Pinterest without uploading every file again. If you manage the site, you can connect its RSS feed to your business account and choose a board. Start by checking the domain and feed format so Pinterest can read your posts.

## Prepare your website and feed

You need a desktop computer, a Pinterest business account and a claimed website. The feed field only appears when you have a claimed website. If that prerequisite is missing, start by [checking website verification](https://heymark.ai/en/solutions/pinterest-website-verification-not-working/).

Ask your website administrator for the RSS feed URL. It must open and return XML in **RSS 1.x (RDF) or RSS 2.x** format; Pinterest does not support Atom. Use the feed URL rather than your blog’s homepage.

For each `item`, check:

- A link pointing to your claimed domain.
- Good-quality images in the `image`, `enclosure` or `media:content` tags.
- The `title` and `description` fields, which supply the Pin’s title and description.

Pinterest’s [RSS help](https://help.pinterest.com/en/business/article/auto-publish-pins-from-your-rss-feed) documents these requirements. An article with multiple images may produce more than one Pin.

## Connect the feed and save your board

1. Sign in to your business account on desktop and open the top-right menu.
2. Select **Settings** and look for **Import content**, the section shown in Pinterest’s [general import help](https://help.pinterest.com/en/business/article/import-content-to-pinterest). The RSS-specific help still calls it **Create Pins in bulk**; use that section if your interface shows that name.
3. Find **Auto-publish → Connect RSS feed**.
4. Paste the feed URL rather than an individual article URL.
5. Under **Save Pins to**, choose the destination board. A secret board keeps those Pins from being seen by people on Pinterest.
6. Click **Save**.

After saving, check that the feed is listed with the intended board. You can connect multiple feeds matching your claimed website and send them to different boards.

## Verify publication

Pinterest says updated feed content is added as Pins within 24 hours, with the oldest content first and up to 200 Pins created per day. Keep a reference to an article and its image so you can find them on the board later.

After processing, open the Pins and check their images, titles and destination links. Saving a connection does not mean every item has already published. If the board receives no content, check feed errors before adding the feed again.

## Address the specific feed error

- **Feed already exists:** look for the existing connection; Pinterest suggests a different feed when you want to add another one.
- **Cannot be fetched:** check that the feed URL opens.
- **Cannot be parsed:** check for valid RSS in XML.
- **Unknown format:** confirm RSS 1.x or 2.x; an Atom feed needs a supported format.
- **Links outside the claimed domain:** check every item link, not just the feed page URL.

Share the notice with your website administrator if you cannot edit the XML. RSS continually brings in website content; CSV upload prepares a specific batch, while catalogs have a separate process for products. Choose the import method that matches your content.

## Frequently asked questions

### Does Pinterest support Atom feeds?

No, according to its RSS help. Use RSS 1.x (RDF) or RSS 2.x in XML, with item links pointing to the claimed domain.

### Will each article create only one Pin?

Not necessarily. Pinterest can create Pins for each image in the feed, including articles or webpages containing multiple images.

### Will Pins be public if I choose a secret board?

No. People on Pinterest will not see those Pins if you select a secret board.

## See it on your own accounts.

Connect Instagram, TikTok, Facebook, LinkedIn or YouTube and use HeyMark free for 7 days. Mark answers in your voice, and you approve what goes out.

[Start free](https://app.heymark.ai) · [See pricing](https://heymark.ai/en/pricing/)

## Developer and agent resources

- [HeyMark MCP documentation](https://heymark.ai/en/mcp/)
- [llms.txt](https://heymark.ai/llms.txt)
- [Full site content for language models](https://heymark.ai/llms-full.txt)
- MCP protocol endpoint: `POST https://mcp.heymark.ai`
- OAuth protected-resource metadata: [/.well-known/oauth-protected-resource](https://mcp.heymark.ai/.well-known/oauth-protected-resource)
- MCP server card: [/server-card](https://mcp.heymark.ai/server-card)