# How to connect a TikTok Ads Instant Form to HubSpot

By HeyMark · Updated November 5, 2026

If you already have a TikTok Ads Instant Form and want new leads to reach HubSpot, you can use TikTok's documented direct integration. Before you start, have a HubSpot account and its login credentials, confirm the form exists, and make sure you have Admin access to the ad account. The process connects the CRM, maps compatible fields, and ends with a test submission.

## Connect TikTok Ads to HubSpot

1. Sign in to TikTok Ads Manager and open **Tools → Leads Center**. Select **Connect CRM** at the top.
2. Find HubSpot and choose **Directly Connect**. Select **Apply for permission** to allow lead management from your TikTok account.
3. Sign in to HubSpot, connect the CRM, and select **Next**.
4. Choose the Instant Form whose leads you want to sync. Check its name before continuing if you have more than one form.
5. Map each form field to a HubSpot property with the same data type. If you cannot find a compatible property, do not map it to a different type; review HubSpot's property settings before continuing.
6. Select **Submit**, then **Confirm** to finish connecting the integration.
7. Select **Send test data**. Open HubSpot and check that the test data arrived in the properties you mapped. If it is missing or appears in a different property, review the mapping and check again before treating the connection as verified.

If you still need the form, start by [creating an Instant Form in TikTok Ads](https://heymark.ai/en/solutions/create-tiktok-ads-instant-form/).

[TikTok’s HubSpot integration guide](https://ads.tiktok.com/resources/help/article/how-to-integrate-tiktok-lead-gen-with-hubspot?lang=en) documents this direct connection, compatible data types, and test submission.

## Frequently asked questions

### What access do I need in TikTok?

You need Admin access to the ad account you will use, at least one created Instant Form, and a HubSpot account with its login credentials.

### Why can't I map a field to HubSpot?

TikTok only lets you map an Instant Form field to a HubSpot property with the same data type.

### How do I check the connection?

After submitting the mapping and confirming, select Send test data and check that the test values appear in HubSpot.

## See it on your own accounts.

Connect Instagram, TikTok, Facebook, LinkedIn or YouTube and use HeyMark free for 7 days. Mark answers in your voice, and you approve what goes out.

[Start free](https://app.heymark.ai) · [See pricing](https://heymark.ai/en/pricing/)

## Developer and agent resources

- [HeyMark MCP documentation](https://heymark.ai/en/mcp/)
- [llms.txt](https://heymark.ai/llms.txt)
- [Full site content for language models](https://heymark.ai/llms-full.txt)
- MCP protocol endpoint: `POST https://mcp.heymark.ai`
- OAuth protected-resource metadata: [/.well-known/oauth-protected-resource](https://mcp.heymark.ai/.well-known/oauth-protected-resource)
- MCP server card: [/server-card](https://mcp.heymark.ai/server-card)