# Create a TikTok Ads Instant Form

By HeyMark · Updated November 4, 2026

If you are preparing to collect leads and want the form ready before setting up ads, you can create it in TikTok Ads Manager without starting a campaign. You can prepare the questions, review privacy details, and decide whether to save a draft or complete the form. [TikTok documents both ways into the editor and what changes when you complete a form](https://ads.tiktok.com/resources/help/article/build-instant-form?lang=en).

## Before you open the editor

Have your questions, company name, and a public URL for your privacy policy ready. TikTok also asks you to review its [Lead Ads Terms](https://ads.tiktok.com/i18n/official/policy/lead-gen-terms) and [Advertising Policies](https://ads.tiktok.com/resources/help/article/tiktok-advertising-policies-ad-creatives-landing-page?redirected=2).

Decide what information you need and why. For example, the fictional **Bruma Studio**, a ceramics workshop, wants to reply to shops interested in wholesale orders. It could ask for a name, email address, and a choice of shop type. This example helps you plan the form; it is not a real business or an official template.

## Open the editor without creating a campaign

1. Sign in to TikTok Ads Manager and open **Tools**.
2. Select **Instant Page**.
3. Click **Create**, then choose the **Instant Form** tab.

This route opens the editor directly. TikTok also offers an editor route during a Lead Generation campaign, but you do not need to start there when you are preparing only the form.

## Choose a form type

Select a template and click **Confirm**. You can start with a simple, rich-content, or lead-qualification template, generate a form with AI, or create a blank form. A card layout puts each question on its own screen.

Set the form language and color scheme from the menus at the top. Then open **Content** and complete the modules required by your template:

- **Questions** are required. You can ask for personal details or add questions about your business or product.
- **Privacy** is required. Enter your company name and the URL of its privacy policy.
- **Introduction**, a banner, and custom components depend on the format and may be optional.
- **Welcome Page** is required if you use **Card layout**. Add the background image, title, and description for its first page.
- **Final Page** is required. Add a message that tells people what happens after they submit. You can also add a button to your website or an app install page.

A **Form Card**, which lets people respond from the video, is different from **Card layout**, which shows one question per screen. If you use a **Form Card**, check its question requirement: it must have three or fewer personal-information questions using name, email, or phone, or begin with a custom multiple-choice question. A custom disclaimer makes the Form Card format unavailable. [TikTok’s help page lists requirements by component and template](https://ads.tiktok.com/resources/help/article/build-instant-form?lang=en).

## Set the form type and review it

In **Settings**, choose a form type. **More Volume** is selected by default and does not add a review screen. **Higher Intent** adds a review screen and CAPTCHA. TikTok says this option is unavailable for the Form Card format.

You can also customize field names for downloaded lead files or your CRM and add tracking parameters. These names and parameters help organize data; they are not visible to people filling out the form.

Before completing the form, review it from a respondent’s point of view: ask only for the information you need, check the company name and privacy link, and make the final message clear. TikTok says incomplete required sections show a red exclamation mark.

## Save a draft or complete the form

- Click **Save** if you need to finish later. TikTok keeps it as a draft.
- Click **Complete** when your review is done. This publishes the form, but it does not create or launch a campaign.

Choose carefully: TikTok says a completed form cannot be edited or deleted. If you need to change it later, you can copy it from **Instant Page**, update the copy, and save it as a new form. Do not click **Complete** just to test a provisional version.

## Check where to continue

After completing the required fields, confirm that the editor no longer flags incomplete sections. You can return to **Instant Page** to locate the form and continue with a campaign when you are ready. TikTok’s documentation confirms that existing forms can be copied from that page; find the version you just prepared so you attach the right one to your ad.

Creating an Instant Form in Ads Manager covers the ad workflow. If you want to attach a form to an organic Business Account post, TikTok documents a separate route through [Leads Center](https://ads.tiktok.com/help/article/how-to-create-and-share-instant-forms-in-leads-center?lang=en).

If you already connected this form to a webhook and contacts are missing at the destination, check [why your TikTok webhook is not receiving leads](https://heymark.ai/en/solutions/tiktok-webhook-not-receiving-leads/).

## Frequently asked questions

### Do I need to launch a campaign to create the form?

No. You can open the editor from Tools → Instant Page → Create. Complete publishes the form, but it does not create or launch a campaign.

### Can I edit the form after I complete it?

TikTok says you cannot edit or delete a form after clicking Complete. You can copy it from Instant Page and save your changes as a new form.

### What do I need to create an Instant Form?

Prepare your questions, company name, and a privacy policy URL. TikTok also asks you to review the Lead Ads Terms and its Advertising Policies.

## See it on your own accounts.

Connect Instagram, TikTok, Facebook, LinkedIn or YouTube and use HeyMark free for 7 days. Mark answers in your voice, and you approve what goes out.

[Start free](https://app.heymark.ai) · [See pricing](https://heymark.ai/en/pricing/)

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