# Label commercial TikTok content for your brand or a partnership By HeyMark · Updated October 14, 2026 Before publishing commercial content on TikTok, identify who you are promoting and choose the matching disclosure: **Your brand** for your own business or **Branded content** when posting on behalf of another company. TikTok says to turn disclosure on when you promote a brand, product, or service. It also requires compliance with its policies and applicable laws. The platform label alone does not determine every legal obligation. [Read TikTok's guidance on promoting a brand, product, or service](https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/promoting-a-brand-product-or-service). ## Choose the option that describes the relationship - If the post promotes your own business, choose **Your brand**. TikTok labels the post **Promotional content**. - If you promote another business through a commercial relationship, such as payment or an incentive, choose **Branded content**. TikTok labels it **Paid partnership**. - If the option is available, you can tag the brand partner. Check that you selected the right account before confirming. TikTok's Help Center says you can turn disclosure on after posting as well. Once the post or LIVE is published with that label, it cannot be changed; if you chose the wrong option, the documented remedy is to remove the post or LIVE and create it again with the correct selection. Before deleting content, keep a working copy and check who manages the account. ## Turn on disclosure before posting in the app 1. Prepare the post and open **Content disclosure and ads** on the creation screen. If it is not there, TikTok says to look under **More options**. 2. Turn on **Disclose commercial content**. 3. Choose **Your brand** or **Branded content** based on who receives the promotion. 4. If relevant, review the permissions before tagging a Brand Partner. Tagging a partner can include ads authorization, with a default 60-day period according to TikTok; check what you are granting. 5. Save the choice, confirm it, and check that the right label appears before posting. In a browser, TikTok documents **Upload → Select videos → Show more**. Turn on **Disclose post content**, choose the option, and check the rest of the post before publishing. The interface can vary by version or region. ### Fictional example A cafe posts its own menu and chooses Your brand. A creator presents another company's coffee machine in exchange for payment or another incentive and chooses Branded content. If the benefit or relationship is unclear, check the agreement before choosing. ## Review before sharing Check who is promoting whom, the type of relationship, the visible label, and the partner's identity. Also follow any disclosures required by law, contract, or advertising rules in the market where people will see the post. Additional disclosures depend on the market and commercial relationship. TikTok says turning this setting on does not affect feed distribution. That statement is about its disclosure setting; it does not predict an individual post's reach. To collect contact details from an ad, prepare the form before launching the campaign: [Create a TikTok Ads Instant Form](https://heymark.ai/en/solutions/create-tiktok-ads-instant-form/). If the code to promote the post fails, see [TikTok Spark Ads authorization code errors](https://heymark.ai/en/solutions/tiktok-spark-ads-authorization-code-errors/). ## Frequently asked questions ### Do I need TikTok disclosure for my own business? TikTok says yes. Content promoting your own business requires disclosure and is labeled Promotional content. ### Which option should I choose for a partnership? TikTok says to choose Branded content when posting on behalf of another business. You can tag a Brand Partner when that option is available. ### Does TikTok's label meet every advertising law? Not necessarily. TikTok requires compliance with its rules and applicable laws and regulations. Legal requirements depend on the region, content, and commercial relationship. ## See it on your own accounts. Connect Instagram, TikTok, Facebook, LinkedIn or YouTube and use HeyMark free for 7 days. Mark answers in your voice, and you approve what goes out. [Start free](https://app.heymark.ai) · [See pricing](https://heymark.ai/en/pricing/) ## Keep reading - [TikTok MCP server: post to TikTok from Claude or ChatGPT](https://heymark.ai/en/mcp/tiktok/): Post to TikTok from Claude or ChatGPT with HeyMark's MCP server: videos and photo carousels, privacy, Duet, Stitch and commercial content disclosures. - [Schedule TikTok on desktop: videos and photo carousels with every setting](https://heymark.ai/en/solutions/schedule-tiktok-on-desktop/): Schedule TikTok on desktop: videos and photo carousels with privacy, Duet, Stitch, the commercial disclosure and the AI label, and what TikTok's web can't do. - [TikTok auto reply: automate comments and DMs within TikTok's rules](https://heymark.ai/en/solutions/tiktok-auto-reply/): TikTok auto reply explained: the built-in auto messages, who gets them, and how to auto reply to comments and DMs by keyword or with AI, within TikTok's rules. ## Developer and agent resources - [HeyMark MCP documentation](https://heymark.ai/en/mcp/) - [llms.txt](https://heymark.ai/llms.txt) - [Full site content for language models](https://heymark.ai/llms-full.txt) - MCP protocol endpoint: `POST https://mcp.heymark.ai` - OAuth protected-resource metadata: [/.well-known/oauth-protected-resource](https://mcp.heymark.ai/.well-known/oauth-protected-resource) - MCP server card: [/server-card](https://mcp.heymark.ai/server-card)