News Google Trends
Google identifies fashion searches in seven capitals
On October 19, Google published Google Trends observations about fashion searches in seven capitals. The examples describe different interests by city, from clothing and footwear to ways of styling or altering clothes. These are search signals that may inform local editorial topics, not purchase results. Google
Clothing and styling by city
According to Google, searches for empire-waist dresses are reaching new highs in London and Milan. In New York and São Paulo, queries about silk scarves worn as tops and shawls stand out. In Copenhagen, searches related to layering clothes and sturdy footwear are increasing. Google
Footwear, accessories, and alterations
In Tokyo and Paris, ballet flats and loafers predominate among footwear searches. London also shows interest in designer hair accessories and headbands. In Milan and São Paulo, queries about tailor alterations and DIY modifications, meaning do-it-yourself changes, are growing. Google
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