Content
Start with what you want to solve today.
News
To understand what changed.
OpenAI bans accounts used in influence operations
OpenAI reported banning accounts linked to two influence operations originating in Russia and Iran. They used ChatGPT to prepare content and internal reports while concealing their origins behind fake entities. The Iranian operation included seven journalist personas and generated batches of social media comments.
1 min read
Codex responds faster when you change direction
OpenAI is rolling out faster responses to follow-up messages that change a task's direction in Codex, inside the ChatGPT desktop app. Settings let you choose whether those messages steer the current task or wait for the next one. Availability varies during the rollout.
1 min read
LinkedIn publishes a guide to reviewing B2B campaigns
LinkedIn published five principles for reviewing B2B campaigns: connect first-party data, reach the buying group, adapt creative, maintain a presence and measure pipeline and revenue. It is a planning and measurement guide; the conversion tools it references already existed.
1 min read
Blog
Ideas and analysis for your brand.
Social media content library: how to organize files and versions
Organize photos, videos and exports in Google Drive, then manage the work on each post in HeyMark’s calendar and board.
6 min readSocial media call to action examples by goal
Write a clear CTA and prepare the journey. Includes a HeyMark example: comment, DM and a button leading to a template.
5 min readReel script template: a complete example
Plan what you say, what the camera shows and what appears on screen before you record.
6 min read
Guides
To get something done, step by step.
Summaries
To connect the changes.