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Ideas and analysis to help manage your brand’s marketing.
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Social media content library: how to organize files and versions
Organize photos, videos and exports in Google Drive, then manage the work on each post in HeyMark’s calendar and board.
6 min readSocial media call to action examples by goal
Write a clear CTA and prepare the journey. Includes a HeyMark example: comment, DM and a button leading to a template.
5 min readReel script template: a complete example
Plan what you say, what the camera shows and what appears on screen before you record.
6 min readSocial media buyer persona: how to research and use one
Research a purchase decision, build a short profile and turn it into a useful post.
5 min readSocial media carousel structure: a slide-by-slide script
Turn a recognizable task into a sequence with complete copy, useful visuals, and an actionable ending.
5 min readSocial media content curation: a guide with a worked example
Choose a source you can verify and turn it into a useful post without losing its context.
4 min readSocial media accessibility: what to review before publishing
Review images, post copy, video and captions in the piece you are about to share.
7 min readSocial media competitor analysis: read public evidence
Record comparable posts, then turn visible patterns into a hypothesis you can test on your own channels.
8 min readSocial media crisis plan: what your team needs to record
Decide who verifies facts, who publishes and when the next update is due while the response is still underway.
7 min readReach and impressions: how to interpret content exposure
Separate distinct reached units from the number of times a post was shown. Calculate frequency with compatible data and avoid adding overlapping audiences.
6 min readComment moderation: deciding what to answer and escalate
Separate questions, complaints, spam and incidents before acting. Includes explained decisions, sample replies and an editable procedure for your team.
8 min readWhat is UGC? Working with content from your customers
Distinguish spontaneous posts, commissioned creator content and advertising. Includes a worked example and a sheet for tracking uses and open questions.
7 min readBrand voice and tone: rules your team can write with
Turn brand traits into practical writing decisions. Includes an editable voice guide and three situations that call for a different tone.
7 min readSocial media content brief: define the work before production
Give writers, producers and reviewers a clear assignment. Includes a worked short-video example and an editable content brief template.
7 min readSocial media copywriting: give your words a clear job
Write captions that explain something specific and offer a relevant next step. Includes original examples, editing decisions and a reusable review sheet.
7 min readSocial listening: what it is and how to use conversations
Find questions, objections and problems that can inform your content. Record signals, check their context and decide what to do with them.
7 min readContent approval: what to review before publishing
Agree who decides, which version they review and how the decision is recorded. Includes a change-review matrix and an editable approval log.
7 min readSocial media strategy: a plan you can make decisions with
Decide who you need to reach, what you will help them understand and which outcome you will review. Includes a worked example and an editable one-page plan.
7 min readSocial media team roles and permissions: access and handover
Assign access around the work each person does on each profile. Keep account ownership with the client and verify the replacement can operate before you revoke the outgoing member’s access.
7 min readSocial media posting frequency: calculate your weekly capacity
Estimate how many posts your team can make with its available hours, roles, reviews, and formats. Includes a fictional example and an editable CSV.
8 min readSocial media ROI: formula, example, and template
Calculate a campaign’s financial return from attributed sales, contribution margin, and stated costs. Includes a fictional case and a reusable CSV.
7 min readSocial media content testing: how to compare organic posts
Write a testable hypothesis, change one variable, and read organic results with a worked example and a downloadable CSV log.
8 min readSocial media UTM tracking: label links and measure visits
Create consistent campaign links, test the click path and understand which website visits you can attribute to social media. Includes a builder and a downloadable log.
7 min readSocial media KPIs: how to choose them by goal
Choose a metric from the outcome, decision, and data source you need. Includes a fictional case and an editable measurement template.
8 min readWhat to ask a social media client before publishing
Before the first post, agree on the goal, scope, access, and who approves the final version. This checklist explains what to request, who confirms it, and what must be ready before you publish.
8 min readSocial media engagement: what it is and how to calculate it
Learn what engagement means, calculate rates by reach, followers or impressions, and interpret the results. Includes a calculator, examples and ways to improve your posts.
8 min readWhat is a community manager? Responsibilities and examples
Seven community manager responsibilities with concrete deliverables, related roles and a working week. Learn how to coordinate content and community conversations.
8 min readWhat is AI marketing? Uses and practical examples
Apply artificial intelligence to audience research, content and measurement. Learn what data each task needs and how to assess whether it improves your work.
8 min readWhat is Mark? HeyMark’s AI agent for social media
Meet Mark, see what you can ask it to do, and find the official HeyMark app. Practical examples for drafting content, checking posts and reviewing results.
6 min readSocial media audit: findings, priorities and an editable template
Review profiles, content and measurement through a worked case. Use the checklist to turn findings into actions with clear ownership.
7 min readContent pillars: practical examples for three types of business
Decide which topics your brand should cover. Three cases, customer questions and an editable matrix connecting goals to specific posts.
7 min readHow to repurpose content: one interview, three social posts
From original material to a reel script, carousel and LinkedIn post. A worked example with editable copy and clear adaptation choices.
7 min readSocial media report for clients: a template and worked example
What to include, how to explain a difficult month and which decisions to propose. Compare two scenarios and download an editable template.
7 min readSocial Media Kit 2027: AI tools for everyday social media work
Claude and ChatGPT for developing ideas, Higgsfield for video, and HeyMark for managing posts. How we would choose a social media team's tools for 2027.
7 min readAnalyzing social media with ChatGPT: check the data behind the answer
Useful analysis separates what your metrics show from what the model assumes. Which data, periods and references to request before making a decision.
4 min readManaging multiple brands on social media: what to keep separate
The calendar is only part of the job. Offers, assets, voice and approvals need their own context when a team manages several clients.
4 min readAn AI content calendar needs more than thirty ideas
A useful calendar connects every post to an objective, available material and a review. What to put in the brief before asking AI for a month of ideas.
4 min readAI tools for social media managers: what to test before choosing
A demo with polished captions only shows part of the job. Test each tool with the same post, a revision and a question about your results.
4 min readAI social media management: what to delegate and what to review
Writing, scheduling and replying are different jobs. A practical way to decide what AI can handle and where a person should review the result.
4 min read