How to create a LinkedIn newsletter for a Company Page

A Page newsletter is a recurring series of editions readers can follow. A Company Page can create one if it has access to the feature and the person setting it up is a super admin or content admin. LinkedIn says Pages with more than 150 followers and/or connections may be evaluated; meeting that threshold does not guarantee access. LinkedIn also considers recent original content and compliance with its Professional Community Policies. Review LinkedIn’s access criteria.

Check access and create the newsletter

In the Page admin view, LinkedIn documents this path: Create > Create a newsletter. Enter the title, publishing frequency, description, and cover image, then select Done. LinkedIn’s Page instructions describe the setup. Menu labels can change, so confirm the route in your account. If the option does not appear, check your Page admin role and review the Page’s access criteria.

Publishing the first edition creates the newsletter page. LinkedIn notifies Page followers with an invitation to subscribe; the invitation does not subscribe them automatically. Subscribers receive a notification and an email when a new edition is published, according to LinkedIn Help.

Choose a topic and pace your team can sustain

A newsletter works when each edition delivers a recognizable promise. Pick a subject you can develop with your own information and a publishing pace the team can keep during busy weeks. LinkedIn lets you set a frequency, but the schedule should reflect how often you can prepare a useful edition.

For example, a fictional company that makes furniture for cafés could publish “The Working Table: spaces that work”. Its description might read: “Design and care ideas for teams serving the public, with decisions explained through projects and customer questions.” The promise sets a clear subject and tells readers who the series is for.

First edition: what to prepare before requesting a café table quote

Before we quote a table, we need to understand where and how it will be used. What activities happen around it during the day? What are the dimensions of the available space? What cleaning routine does the team need to follow?

Those answers help us prepare a proposal for the stated use and space. When you compare two options, check three things: dimensions against the available space, intended tasks, and the cleaning routine. If one detail is missing, write it down before choosing.

The sample turns recurring customer questions into something readers can prepare before requesting a quote.

Before you publish the first edition

Confirm that the Page can create a newsletter and that you have the required admin role. Decide who will verify technical details and who will respond to reader questions. Prepare the title, description, and first topic before choosing a frequency; if the team cannot maintain the pace, change the schedule or narrow the series.

After confirming access, complete setup and review subscriptions and notifications in LinkedIn. For other Company Page formats, see our LinkedIn B2B campaign guide.