Pinterest for business: how to start and measure your Pins

To use Pinterest for a business, publish Pins that help people choose or understand something, then link to the page that delivers that answer. A business account provides Pin analytics and advertising tools. You can start with organic content.

Start a new account or convert an existing one

Pinterest supports both options. Converting a personal account keeps its Pins and followers. Business accounts are public, so a private personal account must become public before conversion.

The current business-account Help page describes the routes. Create a new account on desktop; conversion is available in the app and on desktop. Convert an existing presence when it already represents the business. Use a separate account when you want to keep personal references apart.

A complete shop Pin

A plant shop wants to help people compare two pots with outside diameters of 18 and 24 cm. Its catalog includes photos, full dimensions, colors and availability for each model. This is a fictional example, with invented details to demonstrate the publication.

The proposed image shows both pots together with their diameters labeled. The Pin could use this copy:

Title: Two pot sizes to compare before you choose

The photo shows our pots with outside diameters of 18 and 24 cm. Open the catalog to check full dimensions, colors and availability for each model.

The link opens that pot collection. The shop saves the Pin to a board called “Pots and containers”, alongside related pieces.

If you accidentally delete that board, follow the steps to restore a Pinterest board within seven days. If the catalog only showed a general photo without measurements, the shop would need to add the information promised by the Pin.

Replace the example dimensions and terms with your own product details. The image, wording and destination should identify the same models. Pinterest recommends descriptive board names in its guidance on business Pins.

How to create the Pin and add its link

For an image Pin on desktop, Pinterest Help describes this business-account process:

1. Open the menu and select Create Pin under Create.
2. Upload the image from your computer.
3. Add the Title, Description and Link to the relevant page. Under Board, choose a board or create one.
4. Review the content and select Publish when it is ready.

Then open the published Pin and follow its link from a phone. In this example, you should reach the advertised models and find their dimensions. If the destination changes or stops accepting orders, review the invitation to open it too. If the Pin link does not open the expected page, see what to check when a Pinterest link is not working.

What saves and clicks mean

Pinterest Analytics defines separate actions:

• Impressions: times the Pin appeared on screen.
• Saves: times someone saved the Pin to a board.
• Pin clicks: times someone opened the Pin or ad in close-up.
• Outbound clicks: actions leading to a destination outside Pinterest.

Analytics requires a business account, and Pinterest notes that age requirements may apply. Outbound clicks are measured from the date a link is added. When comparing periods, keep the link’s start date and destination with the report.

For the example shop, saves show that someone kept the idea. Outbound clicks help assess exits toward the catalog. Use website analytics and business records to check loaded visits, enquiries or orders. An outbound click does not confirm a purchase.

What to review for the next Pin

If people save a Pin but rarely leave Pinterest, check whether opening the link is necessary to get what was promised and whether the wording explains the destination. If Pinterest records exits but your website shows no visits, review the URL, page loading and measurement coverage before judging the content.

Choose an explainable change, such as showing dimensions in the image or linking directly to the collection. Keep the dates and compare similar conditions. To identify visits from each link, see the UTM parameter guide. The comparison can inform the next test; it does not establish that an edit caused more sales.

To associate your website’s content with your account, Pinterest lets you claim a site you own. If verification fails, check the HTML tag, file or DNS record for website verification.

If Instagram is already linked and you want to stop new automatic Pins, see How to stop Instagram auto-publishing to Pinterest.