Meta rejected your ad: how to request another review

Meta rejected an individual ad, and you want to know what to do next. Check the reason in Business Support Home first, then decide whether to edit the ad or request another review. Meta aims to review the request and provide a decision within 48 hours, but that timing is not guaranteed.

Check the rejection reason

Open the notification you received and follow its link to Business Support Home. Meta says you can find the reason there. It may relate to the image or video, text, targeting, or landing page.

Confirm that the notice is about a rejected ad. If Meta says an ad account, Page, user, or business portfolio is restricted, follow the separate guide to request a review of a restricted ad account.

Choose before deleting the ad

If you find something to correct and the ad can be edited, review its image or video, text, targeting, and landing page. After you edit and publish it, Meta automatically submits it for review again. Editing does not guarantee approval.

If you cannot edit it or prefer to start over, Meta allows you to create a new ad in Ads Manager or Meta Business Suite. Before deleting the rejected ad, consider whether you still want to request a review. Meta warns that deleting it may leave Meta without the information needed to review it.

Request another review

If you believe Meta rejected the ad by mistake, open Business Support Home and follow Meta’s official steps to request a review:

1. Select the account or catalog with the rejected ad.
2. Select the ad, ad set, or campaign you believe was rejected by mistake.
3. Choose Request review, then Submit.

Meta says it aims to review and provide a decision within 48 hours. Check the request status in Business Support Home; this is a target, not a guarantee.

Check the result

Meta says that if it reverses the rejection and the campaign is active, the ad starts delivering automatically. If it rejects the same ad again, you cannot submit another review request for it. If the status still shows an error after the decision, keep the notice and current status, then check the support options shown in your account.

If you are trying to boost an Instagram post rather than create a campaign for a rejected ad, see what to check when Instagram will not let you boost a post.