Pinterest disapproved your ad: how to see why and appeal

Your promoted Pin didn’t pass advertising review and you need to decide what to do with it. Start with the reason Pinterest sent you: it tells you whether to correct the ad or appeal a decision you believe was mistaken. You’ll need your business account and access to its email address.

Find the reason in Ads Manager and your email

According to Pinterest’s ad review help, you get a notification in Ads Manager and an email with the reason from ad-reviews@account.pinterest.com. Save that message and the affected ad’s URL before changing anything.

To find ads that may be missing from your usual view, follow Pinterest’s ad ID instructions:

1. Log in to your business account. Open the top-left menu and go to Manage campaigns > Campaign Manager.
2. Select the Ads tab below the graph and scroll to the list.
3. Open Status. The help page says to deselect Approved, leaving Pending, Paused and Rejected selected. This brings ads with those statuses into view.

Check that the ad you found is the one in the notice. If you don’t have the reason, look for it in the account’s email before deciding what to edit.

Check the rule before editing the ad

Open the Advertising guidelines and find the rule referenced in the rejection. Review the image, description, targeting or landing page as appropriate. Pinterest requires consistency between the ad and its destination and sets additional rules for specific countries.

If the reason points to a landing page that won’t open, use the Pin link troubleshooting guide to check it. Fixing the link solves that problem, but the ad must also meet the rest of the guidelines.

Pinterest has announced an update to its advertising guidelines taking effect on November 12, 2026. If you correct the ad on or after that date, check the current version.

To save a correction, Pinterest’s editing instructions give this route:

1. In the Campaign Manager reporting table, select the checkboxes beside the items you want to edit.
2. Click Edit and check the preselected items before making the relevant change.
3. Click Apply Changes to save your edits.

Allow for another review after relevant changes

Review can take up to 24 hours. If you change the targeting or the ad description after submitting it, Pinterest reviews the ad again, which may take another 24 hours, according to its ad review help. Before treating the wait as another rejection, check when you last made a change.

Prepare your appeal through Pinterest’s help page

If you believe the decision was a mistake, gather what the help page asks for: the disapproval reason you received and the URLs of the ads. Add a specific explanation of how the ad meets the rule mentioned in the notice.

Open Ad review and use Contact us at the bottom. The button points to support with an appeal reference. Follow the instructions that load there. Submitting an appeal does not guarantee approval.

Ads are available in selected countries; check the official availability list if your location is in question. If the notice concerns access to your whole account, follow the account suspension appeal guide.