Test a LinkedIn Lead Gen Form

Before launching a campaign with a LinkedIn form, check that you can receive the details someone submits. Send a test lead from Campaign Manager and find it in the CSV. If you use a CRM, also check that the contact and its fields arrive there.

Before you start

You need access to the correct ad account in Campaign Manager and a Lead Gen Form associated with it. To download the test, you need Viewer access or higher on the ad account and super admin, content admin, analyst, or Lead Gen Forms Manager access on its Page. If a Business Manager owns the ad account, the Page must belong to that same Business Manager. See LinkedIn’s download permissions. Prepare test details for every required field. LinkedIn lists first name, last name, and email address.

Send the test lead

1. Open the correct ad account in Campaign Manager.
2. Select Content & Assets, then Lead generation forms.
3. Find the form. Open More in its row and select Send Test Lead.
4. Complete all fields marked as required and select Send.

LinkedIn also documents a route through the preview of an ad creative that uses the form. If the form is attached to a specific creative, you can open its preview and submit your details there. The More route is the direct way to find the form.

Check the download

In Lead generation forms, select the form’s checkbox, choose a date range that includes your test, then select Download leads → Download. Open the downloaded CSV. LinkedIn says the download can be disabled when the form has generated neither real nor test leads. If you sent only a test, the count can still show zero while the download is available.

Open the report and check the Test Lead column. TRUE identifies a test lead; FALSE identifies a real lead. If you repeat the process, remember that sending a new test lead overwrites the existing test lead.

If you use a CRM, check that the contact arrived there and each field matches what you submitted.

If the test does not appear

• Confirm that you opened the right ad account and form.
• Check whether Download leads is enabled. LinkedIn says it can be disabled when there are no real or test leads.
• If you downloaded the report, find Test Lead and confirm it says TRUE.
• Consider that a new test submission replaces the previous one.

See LinkedIn’s instructions for sending a test lead for access requirements and the alternative Ads preview route.

If the ad still needs its form attached, follow the steps to attach a Lead Gen Form to your LinkedIn ad.