Add a website link to your TikTok profile

Before changing anything, check your account type: TikTok lets a General account, also called Personal, with at least 1,000 followers add a website. A Verified Business Account can also add one. Business verification is separate from getting a blue badge. (TikTok Help: add a website link; account types)

Add a website from your profile

In the TikTok app:

1. Tap Profile at the bottom.
2. Tap Edit profile.
3. Next to Links, tap Add.
4. Follow the steps to link your website.

Open Edit profile again to check that the right site appears. Then visit your profile as another person would and test the link. TikTok’s in-app browser may show a prompt to continue in your device’s browser when a route passes through multiple sites. TikTok limits those link chains to reduce risks such as scams, phishing, and malware. Check that the destination is legitimate and secure before entering personal information. TikTok recommends using a direct link to the intended site.

Fictional example: a ceramics shop adds https://example.com/shop to its profile. It then checks that the link opens its catalog rather than an intermediate page asking it to sign in to another social network.

If “Links” is missing or the link doesn’t work

First, check the account requirement again. A General account needs at least 1,000 followers; a Verified Business Account can add a website. If you’re verifying a business, TikTok shows this path in the app: Profile → Menu ☰ → Settings and privacy → Account → Business verification. The process may ask for different documents depending on your location. TikTok advises against repeatedly switching between a General and Verified Business Account; your verification won’t be saved, and you’ll need to verify the business again.

Treat this as an account decision, not a quick fix for unlocking a field. Verified Business Accounts can use the Commercial Music Library, but don’t have access to the general music library. If your account uses audio from that library, check the guide to commercial music for Reels and TikTok first.

TikTok no longer supports links that open or log you in to other social media apps. You can add those platforms’ website addresses where supported, but test the destination and allow for in-app browser prompts. TikTok’s official route and requirements can change; check TikTok’s current help for profile links if your account’s screen doesn’t match these steps.

If you also plan to change your @, check your profile link. Changing your TikTok username changes your profile link, which you should update wherever you share it.