YouTube brand access requests: review and accept

If a brand asked to promote one of your videos, you can review what the request allows before responding. In YouTube Studio on a computer, find the request, check which data you would share, and accept or decline based on your agreement with the brand.

Review the request you received

All creators can receive brand-initiated access requests. In YouTube Studio, open Content, select Filter, then Brand access and For review. Open the requested video and read the share access screen. You can also reach it from a Studio notification or the request email.

Confirm that you recognize the brand, video, and collaboration before accepting. The request lets the brand and third parties acting on its behalf view organic and paid performance metrics, and use the Creator Partnerships Boost format to promote the video. Accepting shares information such as audience demographics, watch time, retention, engagement, and performance. If you agree to that access, accept the request on that screen. If it does not match your collaboration, decline it there.

YouTube Help explains brand partner access and the data it shares. A request you received is different from searching for a brand or creating a code to start access; those initiation options are generally limited to YPP creators, with an exception for reported deals that all creators can select.

Check the access and remove it if needed

After accepting, return to Content and filter by Brand access → Shared to confirm the status. Discuss video usage rights with the advertiser separately; accepting this request does not replace that agreement.

If you later want to remove access, open the video in Studio and go to its details. Under Brands, select Remove, confirm with Remove, and save the video. This withdraws consent to share non-public metrics and to use Creator Partnerships Boost. The video may still be promoted in other ad contexts, so removing access does not necessarily stop every related ad.