OpenAI and SBDC Prepare AI Training for Small Businesses

On September 30, 2026, OpenAI announced a collaboration with America’s SBDC to teach small businesses how to apply AI to their work. The initial phase plans to train about 150 advisors and reach at least 1,000 businesses through in-person workshops in the United States. The official announcement describes the program.

What does the OpenAI and SBDC program include?

The plan combines advisor training, workshops, and practical resources. OpenAI proposes working sessions focused on real business tasks, followed by ongoing support. Planned topics include marketing and operations. The collaboration draws on the U.S. network of small business development centers; the announcement outlines goals for the initial phase, without confirming an equivalent program for Chile.

For someone who manages a brand’s social media, the announcement raises a useful question: which specific task is worth learning to delegate? Preparing drafts, organizing materials, and checking a report require different instructions. It’s a good idea to choose one before bringing several tools onto the team.

Which marketing task should you start with?

We suggest trying a recurring assignment that already has a review standard. For example, prepare three drafts based on an approved product sheet. The goal of the test would be to check whether each text preserves the facts and adapts the message to the chosen channel.

Prepare a short document with these materials:

• Product information that can be shared.
• The audience and purpose of the post.
• An example of the brand’s tone.
• Terms that must be retained and claims that need supporting evidence.

Ask it to identify any missing information. That lets you review questions before adding the draft to the calendar. This test is an editorial recommendation from HeyMark; the program announcement does not guarantee a particular result for your company.

How can you tell whether the test is helping the team?

Track how long the entire task takes, including review. A draft that appears quickly may require many corrections. Compare two assignments of similar difficulty and note what you changed: facts, tone, length, or approach.

The team can use a simple table to review the exercise:

What to review	What to note
Accuracy	Facts that had to be corrected or completed
Brand voice	Phrases that were rewritten
Total time	Preparation, generation, and review
Usefulness	What part of the result was published

These are our criteria. They help you decide whether to repeat the test, improve the instructions, or choose another task. Avoid attributing an improvement to the tool if you haven’t measured it yet.

How do you move the draft to the calendar?

Once someone has checked the content, define who approves it, which social network it will appear on, and the relevant date. Keep the reference material with the assignment so the next person responsible can review the decisions without having to reconstruct them from scratch.

HeyMark lets you plan and publish content on supported social networks, collaborate with your team, and review messages and performance. To prepare materials with an assistant, our guide to creating carousels with ChatGPT and HeyMark explains a specific workflow you can evaluate using your brand’s information.