News Reddit
Reddit expands its lead generation campaigns
Reddit announced expanded lead generation capabilities on October 6. People complete the form on the advertiser’s website, where the advertiser can send the data to its CRM.
What is available and what is still in testing
Max supports these campaigns. In-market audiences and the HubSpot integration are in beta. HubSpot support for Pixel and the Conversions API remains planned for later in 2026.
An earlier change explains the announcement: Reddit Ads documentation says new onsite lead forms stopped being supported on September 30, and ads using them were paused. Reddit recommends offsite forms.
An existing campaign with a form inside Reddit therefore needs its destination checked. With a form on the advertiser’s website, the journey continues outside the platform: the ad opens the page, and the contact is captured there. October’s update focuses on that workflow.
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