Archive a LinkedIn Lead Gen Form: how it affects your ads

If you want to remove a Lead Gen Form from the current list, first check which ads have it attached: LinkedIn says those ads will not run while the form is archived. You can find it later in the Archived tab and download leads submitted in the last 90 days, according to LinkedIn’s help page.

Check the effect before archiving

In Campaign Manager, open Content & Assets → Lead generation forms and find the form. Under Associations, hover over the number to see the ads and open their names to check the ad set and status. LinkedIn’s guide to associated ads explains this check. Make sure you are prepared for those ads to stop serving before you continue. A form can be Active, Inactive, In Review, or Rejected; LinkedIn allows you to archive any of these statuses. Ads with an archived form attached will not run.

Archive and find the form

1. Open the ad account where the form is saved in Campaign Manager.
2. Go to Content & Assets → Lead generation forms and find the form by name.
3. Next to the form, select More → Archive and confirm if LinkedIn asks.
4. Check that it no longer appears in the current forms list. To find it later, open the Archived tab.

LinkedIn says you can download leads from archived forms if they were submitted in the last 90 days. For choosing a date range or completing the export, follow how to download LinkedIn Lead Gen Form leads. Download the records you need before archiving; this window does not mean they will remain available indefinitely.

Do not unarchive the form just to check it. LinkedIn warns that associated creatives return to their original status when you unarchive a form, and creatives that were active may begin serving automatically. Before unarchiving, pause the associated active ads or their ad set.

Sources

• Archive Lead Gen Forms in Campaign Manager: eligible statuses, steps, Archived tab, and lead downloads for submissions from the last 90 days.
• Lead Gen Form status definitions: ads with archived forms attached will not run.
• Unarchive Lead Gen Forms in Campaign Manager: associated creatives return to their previous status when unarchived and may begin serving automatically.