Download LinkedIn Lead Gen Form Leads

If you need to keep campaign contacts or share a file with the team that will follow up, download leads from Campaign Manager by form and date range. First confirm access to the ad account and Page. Then import the CSV with the right encoding if names or other characters look incorrect.

Access requirements

LinkedIn requires Viewer access or higher on the ad account and Lead Gen Forms manager access or higher on the associated Company Page. If the ad account is owned by a Business Manager, LinkedIn says the Page must be owned by the same Business Manager.

These requirements apply to downloading ad leads in Campaign Manager.

Download leads by form

1. Open the correct ad account in Campaign Manager.
2. From the menu, go to Content & Assets and select Lead generation forms.
3. Select the checkbox next to one or more forms.
4. Open the date range selector and set the Start date and End date.
5. Select Download leads, then confirm with Download.

LinkedIn downloads one CSV per selected form.

To download by ad set, open Advertise → Ad Sets, select the ad set, choose the date range, and click Export. In Export CSV Report, choose Leads as the Report Type, then click Export. Your leads will download as a CSV file.

Open the CSV with the right encoding

If names or other characters display incorrectly, import the file into a new worksheet and specify UTF-8 as the encoding. LinkedIn mentions Excel and cloud spreadsheets as options. This can fix how the file is read; it does not change the data LinkedIn provided.

Keep retention in mind

LinkedIn lists different retention periods by lead type:

Lead type	Stated period
Sponsored, Event, and Candidate interest leads	365 days
Company Page, Organizational product, and LinkedIn Landing Page leads	90 days

Do not assume every lead remains available for the same period. Campaign metrics and analytics have a different retention period from lead data.

If the download is unavailable, recheck permissions, shared Business Manager ownership when applicable, the selected form, and the date range. See LinkedIn’s instructions for viewing and downloading leads and Lead Gen Forms retention details.

Before removing a form from the current list, check how archiving a LinkedIn Lead Gen Form affects its ads and where you will find the form afterward.