How to connect a TikTok Ads Instant Form to HubSpot

If you already have a TikTok Ads Instant Form and want new leads to reach HubSpot, you can use TikTok’s documented direct integration. Before you start, have a HubSpot account and its login credentials, confirm the form exists, and make sure you have Admin access to the ad account. The process connects the CRM, maps compatible fields, and ends with a test submission.

Connect TikTok Ads to HubSpot

1. Sign in to TikTok Ads Manager and open Tools → Leads Center. Select Connect CRM at the top.
2. Find HubSpot and choose Directly Connect. Select Apply for permission to allow lead management from your TikTok account.
3. Sign in to HubSpot, connect the CRM, and select Next.
4. Choose the Instant Form whose leads you want to sync. Check its name before continuing if you have more than one form.
5. Map each form field to a HubSpot property with the same data type. If you cannot find a compatible property, do not map it to a different type; review HubSpot’s property settings before continuing.
6. Select Submit, then Confirm to finish connecting the integration.
7. Select Send test data. Open HubSpot and check that the test data arrived in the properties you mapped. If it is missing or appears in a different property, review the mapping and check again before treating the connection as verified.

If you still need the form, start by creating an Instant Form in TikTok Ads.

TikTok’s HubSpot integration guide documents this direct connection, compatible data types, and test submission.