Create a LinkedIn Event from a Page

Before opening the form, decide who should appear as the host, how the event will run, and what attendees will see. LinkedIn Events are public. If the Page needs to be the organizer, make sure you’re a super or content admin and select it at the start; LinkedIn won’t let you change the organizer, event type or format after posting. See LinkedIn’s organizer help.

Choose the event type and format

If you need to…	Choose…	Check first
Bring people together at a physical venue	In person	Add the venue and location attendees should see.
Host an online event and stream on LinkedIn	Online and LinkedIn Live	Use Live only if it appears in your form; access is required. The stream uses a third-party tool.
Host the event off LinkedIn and promote it on the platform	Online and External event link	Add the URL where people will join. This is the event access link, not your privacy policy URL.

LinkedIn says that if you don’t see LinkedIn Live, you may not have access. If you’ll host or stream outside the platform, choose an external event link instead of relying on an option that isn’t available to you. LinkedIn’s event creation help explains the formats and Live access.

The event is public even when a Page organizes it. If you enable LinkedIn’s registration form, it is available for Pages and you must provide a privacy policy URL explaining how attendee information will be used. People who see the form must complete it to access the event. Decide whether you need to collect that information before enabling registration. LinkedIn explains registration forms for Page events.

Create the event on LinkedIn

On desktop, LinkedIn documents this flow from Home:

1. Open Events in the left pane and select Create an Event.
2. Under Organizer, choose the Page you manage. Check its name now; you can’t change it later.
3. Select Online or In person. For an in-person event, fill in the venue and location.
4. Choose the format. For LinkedIn Live, confirm that the option is available to your account. For an event hosted off LinkedIn, choose External event link and add the URL where it will take place.
5. Add the name, description, time zone, start date and time, and end date and time if needed. Make sure the time matches the selected time zone.
6. Upload a cover image with a 16:9 aspect ratio and a width of at least 480 pixels. Add alt text so screen-reader users can understand the image.
7. If the event needs it, enable the registration form and add the privacy policy URL. Add speakers from the suggestions; LinkedIn automatically invites them and only shows them if they’re your connections.
8. Select Next and write the post that will promote the event. Before the final step, check the organizing Page, choose who to share the post with, then select Post. The event isn’t created until you complete this post.

LinkedIn also offers a built-in test event to check a Live setup; don’t create a temporary Page for testing. Check the exact controls in LinkedIn’s event creation help.

Fictional example for an international audience

A fictional company is preparing an online workshop for attendees in Mexico City and Madrid. The team decides which local time will be clearest for its audience and selects the matching time zone in LinkedIn. Before posting, it compares the selected time with each city’s calendar for the actual event date; the offset between time zones can change during the year.

Check before posting

• Organizer: the Page that should host the event is selected, and you have super or content admin access.
• Type and format: both match the plan. LinkedIn won’t let you change the organizer, type or format after posting.
• Access: LinkedIn Live appears in your selector, or the external link points to the event location.
• Time: the time zone, start and end match your team’s and international audience’s calendars.
• Registration: if you enable it, people who see the form when registering must complete it to access the event; the privacy policy is available at the URL you entered.
• Cover and speakers: the image is 16:9 with alt text; each speaker appears in the suggestions.
• Final post: you have checked the audience for the promotional post. After you select Post, open the event link and check that the Page is listed as organizer.

If you want to schedule a separate post to promote an event you’ve already created, see how to schedule LinkedIn Page posts. The post and the event are separate: the event is created when you complete LinkedIn’s event flow.