Hide or show like counts on Instagram

First decide which like count you want to hide: the count on one of your own posts, or the counts you see on other accounts’ content. Choose the section that matches your situation and open Instagram for iPhone with that account.

Hide or show the count on one of your posts

Before sharing, finish preparing the post and open More options at the bottom of the final screen. Turn on Hide like counts on this post to hide the like and view counts from other people. You can still see the total number of likes yourself. Turn the setting off to show the counts again.

To change a post you have already shared:

1. Open the post on your profile.
2. Select Options in the top right.
3. Choose Hide like count to others. To reverse it, return to the same menu and select Unhide like count to others.

When you return to the post, check that the menu offers the opposite action. This changes count visibility; it does not remove the post.

Hide or show counts in your feed

To stop seeing counts on other people’s posts and Reels:

1. Open your profile.
2. Tap Menu in the top right.
3. Under What you see, open Like and share counts.
4. Turn Hide like and share counts on or off.

Leave the switch on to hide those counts or off to see them again. Leave the setting and reopen it to check that it retains your choice. You control the visibility of counts on your own posts separately, from each post.

Instagram Help Center: “Hide or unhide like counts on Instagram posts and Reels”, read October 19, 2026.