AI for social media managers: a week of work with HeyMark

AI for social media managers earns its place when it takes over the work that repeats every week, not when it hands you generic copy you end up rewriting. Here’s what a week of work with HeyMark looks like: on Monday you build the month, every day you clear the inbox, and on Friday you explain the numbers. Each part comes with a prompt that works in Claude or ChatGPT connected to HeyMark, and you can ask Mark for the same thing inside the app.

Monday: the month, built from what already worked

When you connect your accounts, HeyMark pulls in what you’ve already published, with its numbers. Mark reads that history, understands how your brand writes and proposes the month: ideas, dates and captions in your voice. You change what doesn’t convince you and assign each piece an owner. Everything lands on the calendar with its status, and the script, the caption and the video versions live on the same post.

With the captions approved, you pick the network. HeyMark shows you each platform’s limits before you write too much, you duplicate the Instagram version for TikTok in one click, and you leave the month scheduled.

Use HeyMark with the brand [brand name].

1. Go through last month's posts and their metrics. Tell me the 5 that performed best and what they have in common: format, topic, hook and posting time.
2. Based on that, propose next month's calendar: [12] posts across Instagram, TikTok and LinkedIn. For each one: date, network, format, the idea in one sentence and a first caption in the brand's voice.
3. Show me the full proposal and wait for my go-ahead. Once I give it, create each one as an idea in HeyMark with its date. Don't schedule or publish anything.

Every day: the inbox, before it piles up

Comments and direct messages from all your accounts arrive in a single inbox. Mark replies with AI in your brand’s voice. If a conversation gets delicate, you pause the AI there and pick it back up whenever you want; the ones that need a person are escalated so someone on the team takes them. You tag conversations, react and mark as read without leaving.

The repetitive part runs on automations that spend no credits: a keyword rule replies publicly and sends a DM to anyone who comments PRICE, on Instagram, Facebook and TikTok. Automatic moderation puts the comments you configure on hold for review; you can hide or show them, and deleting one from the platform always needs your approval. How it all fits together: the unified social inbox.

For the comments that were already waiting:

Use HeyMark with the brand [brand name].

Go through the inbox and the comments from the last [7] days. Find the comments asking about price that still have no reply.
For each one, draft a short reply in the brand's voice with this information: [price or where to find it].
If a comment is a complaint or asks something you don't know, don't answer it: put it on a separate list for me.
Show me all the replies together and only post the ones I approve.

Replying on the platform asks for confirmation: your assistant shows you the preview and only posts what you approve.

Friday: the numbers explained and a report to share

The analytics panel brings together followers, views and interactions from Instagram, TikTok, LinkedIn and Facebook, with the change against the previous period and the detail per network. Per post you see reach, likes, comments and engagement, and for your audience, age, gender, country and city. Ask Mark to “explain this week’s metrics” and it answers with your posts: which one took the reach, which format has been performing better and what stayed within your normal range. The report is shared through a public link.

Use HeyMark with the brand [brand name].

Put together last week's report, Monday to Sunday:
1. Followers, views and interactions per network, with the change against the previous week.
2. The 3 posts that performed best and the one that performed worst, with their numbers and an explanation. Mark as a hypothesis anything you can't prove with data.
3. What came up in comments and messages: repeated questions, complaints and conversations escalated to a person.
4. Three changes for next week.
Write it for the client, in short sentences and without jargon. At the end, ask me whether I want to turn on the report's public link in HeyMark.

What AI for social media managers doesn’t do

Three things stay with you:

• Strategy. What the brand stands for, which topics it takes on and which it doesn’t. Mark proposes from what worked; deciding where the brand goes is your job.
• Crises. A complaint going viral or a sensitive topic doesn’t get an automated answer. You pause the AI in that conversation and reply yourself, or escalate it to the right person.
• Relationships. With the client, with the creators you work with and with the people who hold your community together.

And what gets published is your call: Mark proposes, you approve, and the activity log records who did what.

Mark or your own assistant

Mark lives inside HeyMark and uses AI credits: 10 per turn and 1 per AI reply or DM. Creator comes with 500 a month and Company with 3,000. If you already work in Claude or ChatGPT, connect HeyMark’s MCP server, free on every plan, and ask for the same things there. Actions keep their credit costs and your assistant may have its own subscription. In ChatGPT, creating or publishing requires developer mode. The guides: HeyMark in Claude and HeyMark in ChatGPT. Everything Mark does is in the AI agent for social media.

When another tool fits better

• Your job is listening to what’s said about the brand outside your accounts. Hootsuite is stronger at social listening.
• You need X, Pinterest or Google Business Profile, or deep analytics and ads. Metricool covers more there.
• Your customer service runs on WhatsApp or on complex chatbot flows. ManyChat is built for that.

How to get started

1. Start the 14-day trial and connect your accounts.
2. Ask Mark for next month’s plan and adjust it.
3. Turn on AI replies and one keyword automation.
4. On Friday, build the report and share it through its link.