Invite connections to follow your LinkedIn Page

Before you invite anyone, check that the Page is complete and decide which connections are likely to care about what it shares. That lets you use the shared balance for relevant people without relying on a fixed allowance that may not apply to your account.

Check your Page and available credits

LinkedIn lets a super admin or content admin invite first-degree connections to follow a Page. The invitation shows the admin’s name. LinkedIn recommends inviting only people who are likely to be interested in the Page.

In the Page admin view, complete Overview, Industry, and Company size. If your Page supports multiple languages, complete its description in every language. LinkedIn may show Unlock invites if these details are missing or your profile doesn’t have enough connections. The feature isn’t available to Pages with more than 100,000 followers. LinkedIn’s invitation help explains these requirements; it doesn’t specify an exact minimum number of connections.

Before sending, check your balance in Invite connections, which LinkedIn’s limits help places in the upper-right corner of the admin view. Your balance appears at the top of that window. Use Invite to follow to select connections and send invitations; labels may vary between interface versions. Credits are monthly, shared across all Page admins, and renew on the first day of each month. LinkedIn is gradually changing how many credits it gives free and Premium Pages, so use the amount shown in your account. LinkedIn’s invitation limits help explains how credits are spent and returned.

Send invitations to relevant connections

1. Open your LinkedIn Page in the admin view as a super admin or content admin.
2. Select Invite to follow in the left menu. If your interface uses another language, look for the option to invite connections to follow the Page.
3. Search by name or use filters. Before selecting someone, check that the person is likely to be interested in what the Page shares.
4. Select the connections and confirm with Invite. The invitation comes from your personal profile. Check the Page’s credit balance again to see whether LinkedIn recorded the invitations.

Fictional example: a team managing an association’s Page checks the balance first. One admin invites connections who work in the same field and records how many they selected; the other admin knows those invitations use the same pool of credits and avoids repeating the selection.

If the option is missing or a credit is gone

• You see “Unlock invites.” Confirm that Overview, Industry, and Company size are filled in, and add the description in every Page language. Check that the admin profile has enough connections; LinkedIn doesn’t publish the exact minimum here.
• The Page has many followers. LinkedIn says the feature isn’t available to Pages with more than 100,000 followers.
• The balance is lower than expected. Credits are shared, so another admin may have used them. LinkedIn also says an ignored or declined invitation may reduce the balance.
• An accepted invitation hasn’t returned its credit yet. It can take up to 72 hours for the credit to reappear. A declined or withdrawn invitation doesn’t return its credit.
• You’ve used this month’s credits. Wait for renewal on the first day of the next month or check whether your Page is eligible for more credits with Premium. LinkedIn is rolling out credit changes gradually.
• You need to invite people who aren’t first-degree connections. LinkedIn reserves invites to followers of similar Pages and automatic invitations to people who interacted with your content in the last 30 days for eligible Premium Pages. Check the help and your Page’s balance before counting on those options.

There isn’t one monthly number for every Page. LinkedIn’s admin panel shows your current balance. After you send invitations, compare their status with follower growth over a period you choose; don’t attribute every change to one batch of invites.