LinkedIn rejected your ad or Lead Gen Form: how to fix it or appeal

Your ad or Lead Gen Form shows as rejected and you need to decide how to move your campaign forward. Start with the reason LinkedIn gives in the notice: it tells you whether to fix the problem or request another review because you believe it already complies. Here is where to open that notice, how to choose between editing and appealing, and how to check the outcome.

Find the reason in Campaign Manager

1. Open the affected ad account and go to Advertise > Ads to check its status. This is the route in LinkedIn’s review guidance.
2. When viewing the ad or form, click Rejected to see why it was restricted.
3. Alternatively, open the Ad and Asset Status notification or its email if you have those notifications enabled, then click View notice page. Keep the reason at hand while you compare it with your ad or form.

According to LinkedIn’s help on rejected ads, the notice page explains the reason and includes a link to edit and an option to appeal. The problem may be in the ad content, the landing page or the form.

Decide what needs correcting before you edit

Compare the reason with the Advertising Policies. Inspect the item LinkedIn identified, including the linked destination where relevant. If you find a policy violation, follow the notice’s editing link and correct it.

According to the rejection guidance, editing your ad automatically resubmits it for review. You can also create a new ad if necessary. Available edits depend on the format, and Sponsored Content cannot be edited after the ad set has completed. Check the creative editing guidance if you cannot change the affected element.

Editing a form requires a campaign manager or account manager role and an active Company Page. Editable fields depend on the associated ad and whether the ad set is active. Editing an active form resubmits it for review and may stop its associated ads until approval. See the official requirements and the walkthrough for editing an active Lead Gen Form.

Submit an appeal from the notice

You must have Ad and Asset Status notifications enabled through email or Campaign Manager to appeal. Have the notice ready, inspect the affected content and read the applicable policy before confirming compliance.

1. Open Notifications in the account’s upper-right corner and find the rejection. You can also start from the email alert. Open View notice page.
2. Click Submit an appeal. Use Review Ads policies, then Review your lead form or Review your ad to check the content.
3. Select the confirmations that you have read the policies, reviewed your ad’s compliance and want LinkedIn to review the form or ad again.
4. Click Submit an appeal to send it. LinkedIn says it will email you when there is an update, usually within 24 hours.

That is how LinkedIn’s appeal help describes it. An appeal requests another review; approval depends on LinkedIn’s decision.

Check the status and contact support when needed

Return to the Ads tab and check your email. In review means evaluation is pending; Rejected means the ad or form cannot run. Active indicates approval and allows the ad to run once the campaign and ad set start dates are reached. Ad status definitions.

LinkedIn usually reviews ads and forms within 24 hours. Its review guidance recommends contacting support if an ad remains under review longer than that or the campaign is urgent. Sign in and open the chat from the Marketing Solutions Help Center. Have the affected ad or form and the rejection reason ready.