Share Instagram posts to Facebook

Check the requirements before connecting

Meta requires a professional Instagram account (business or creator), full control of the Facebook Page, and both assets in the same business portfolio. If you switch a personal account to professional, it becomes public. An Instagram account can belong to only one business portfolio at a time. Review Meta’s connection requirements.

Check the access impact too: Meta says that after you connect an Instagram professional account to a Page, people with access to either asset can manage both. Confirm that this access level fits your team before connecting them. If the account and Page are in different portfolios, stop and check with the asset owner; do not disconnect or move them as a first step.

If you still can’t connect them, see what to check when Instagram won’t connect to your Facebook Page.

If they are not connected yet, open your Instagram professional profile and select Edit profile. For a business account, look for Public business information; for a creator account, look for Profile information. Choose the Page connection option, continue to Facebook, select the Page and connect it. Control names can vary by language and account; use the matching Page connection option shown in your app. Meta documents the connection process and requirements.

Share one post or Reel

1. In Instagram, create a post or Reel and continue to the options before sharing.
2. Choose the option to also share on Facebook and turn on the control next to the correct Page.
3. Choose to share that post or Reel.
4. Return to the previous step and select Share to publish it on Instagram and the Page.

For a Story, create it and open the sharing options. Choose to share it to your Facebook Story before publishing. You can also open a Story you already published, choose More → Share to Facebook Story, and share it once or always. Exact English labels may vary; Meta’s operational Help article reviewed for this page is in Spanish. See Meta’s steps for sharing posts, Stories and Reels.

Turn on automatic sharing

To share future content without choosing the destination each time:

1. Open your business or creator profile on Instagram and open the menu.
2. Choose the cross-posting setting.
3. Under the Facebook sharing destination, open the Meta account and profile-sharing settings.
4. Select your Facebook Page.
5. Under automatic sharing, turn on posts, Stories or Reels separately.

Control names can vary by language, account and Meta rollout. Look for the equivalent profile-sharing setting and check the destination Page. Meta’s Help Center has the current steps for automatic sharing.

What you see	What to check
The Page is missing as a destination	Confirm the professional Instagram account is connected to that Page and that you have full control.
A different destination is selected	Review the Facebook sharing destination and choose the connected Page before enabling formats.
A format is still being shared	Turn it off for that individual item or disable that format for future posts.

Check the destination before enabling each format. After sharing an item, open the Page you selected and confirm that it appears there. If the Page is missing from the options, check the connection and your full-control access; do not assume your personal profile is the intended destination.

Skip one item or stop automatic sharing

Even with automatic sharing on, Meta lets you turn off Facebook sharing for an individual Story, post or Reel. Check the sharing options for that item before you publish. To stop automatic sharing for a format going forward, return to the profile-sharing settings and turn off only that control.

This feature shares content when you publish it on Instagram. It does not schedule a future date. If you need to choose a date and time, review each network’s social-post scheduling options. To share from Instagram to TikTok, use the separate guide to cross-posting to TikTok.