How to tag products in a Pinterest Pin

If you publish a Pin to feature a product, you can associate related products with it on Pinterest. People who find the Pin can then see the products you selected below or beside it. This walkthrough covers new and existing organic Pins on desktop and in the app.

Before you start

For organic product tagging on desktop, Pinterest says to sign in to a business account. Have the Pin image or video ready, along with a product name or a link to its page. Pinterest’s app instructions begin by signing in to Pinterest. Some options may be age restricted, as noted in Pinterest’s product-tagging help.

You can tag up to 24 related products or products from other merchants. Tags are not embedded in the Pin image. Pinterest surfaces related products below or beside the Pin.

Tag products in a new Pin on desktop

1. Sign in to your Pinterest business account and open Create content → Create Pin.
2. Select an image or video from your computer.
3. In the Pin panel, select Add products.
4. Search for a product Pin by name, or choose to use a link and paste a retailer product-page URL. Pinterest can create a product Pin from that link.
5. Complete the Pin details and publish it.

Open the published Pin and check that the associated products appear below or beside it. Pinterest documents the organic flow in its product-tagging help.

Add tags to an existing Pin

On desktop: open the Pin and select the menu at its bottom-right. Choose Add products, search by name or paste a product link, then click Save.

In the app: open the Pin and tap the menu below it. Select Edit or Edit Pin, depending on the interface, then tap Tag products. Use the + icon to search or paste a product link, then tap Done.

Open the Pin again to confirm the right products are associated. Pinterest documents these desktop and mobile controls for existing Pins in the help article linked above.

Create a tagged Pin in the app

1. Tap + and choose Pin. Select a photo and tap Next.
2. Tap Tag products.
3. Search for a product by name or choose to use a link to its page.
4. Tap Done, complete the Pin details, and tap Create.

Pinterest documents these app steps. If Tag products is missing, check whether the option is available to your account and read any notice Pinterest shows. Its help does not promise identical availability for every account.

If you selected the wrong product

If you added the wrong product, edit the Pin and remove that tag. In the app, open Edit Pin → Tag products, tap the control next to the product, and tap Done. If the option is missing, try the other documented route, desktop or app, and confirm you are editing the right Pin.

If you have several media files ready and want to import them through a spreadsheet, see how to bulk upload Pinterest Pins with a CSV.