How to export TikTok Ads Manager reports

Preparing campaign results for your team or a client starts with choosing the accounts, dates and metrics the file should cover. TikTok Ads Manager lets you download a report or schedule email delivery; here is how to set it up and check the file before you share it. If you were looking for your viewing history and profile information, that is a different download: see the TikTok personal account data download.

Prepare access and security verification for Analytics

Open the ad account containing the results. If you need a report across several accounts, TikTok’s custom report guidance says users with analyst, operator or admin roles can create one, searching for accounts by name or ID in the report’s account selector.

TikTok requires Data Security Verification to download ad and audience data from Analytics. Before exporting:

1. While signed in to TikTok for Business, open Data Security.
2. Choose Add phone number or Add email and enter the contact method you will use.
3. Click Send Code, enter the code you receive and click Confirm. You can then use that contact method to verify your identity when downloading a report.

Follow the security verification instructions if a download asks for a code.

Define your custom report before exporting

1. Open Analytics > Custom reports in Ads Manager.
2. Click Create report for a blank report, or open its dropdown arrow and choose Start with a template. Your report opens with dimensions and metrics on the left.
3. Select the groupings you need. Dimensions appear as rows, such as campaigns, ad groups or ads. Metrics appear as columns and can include CPM, CPC, CTR or CVR. Choose the measures your recipient needs.
4. Set the time range to yesterday, the last 7 days, the last 30 days or custom dates. Check the included campaigns and, for reports across accounts, the account selection.
5. Click Save and give the report a recognizable name.

Before downloading, check that the rows separate the results you need to share: for example, one row per campaign if your client compares campaigns.

Download now or schedule email delivery

For a one-off handoff, click Export in the report you created: TikTok runs it for immediate download. For recurring delivery, use Scheduled running.

1. Open the report and click Scheduled running at the upper right.
2. Switch it on, then choose the frequency, recipients and available file format. You can add up to five email addresses.
3. Click Save to keep the schedule.

Recipients need access to TikTok Ads Manager to download the report. The scheduling instructions describe typical processing of 5 to 6 hours and delivery around 5 to 6 AM in the ad account’s time zone. Allow for that processing when planning a handoff with a deadline.

Export data for a specific campaign

If you only need data for one campaign, ad group or ad, you can start from the Campaigns page. According to TikTok’s help on viewing ad performance:

1. Open Campaigns and choose the Campaign, Ad group or Ad tab.
2. Hover over the item and click the View data icon (some accounts see View report instead). To compare several campaigns, select them and click View report on the left panel.
3. To export, click the three dots at the top right, then click Export data.

The same help page notes that the report tool is available for campaigns and is being made available over time for ad groups and ads for select customers.

Check the file before sharing it

Open the download in your spreadsheet application and compare the accounts, dates, campaigns and headers with your selections. Keep the original file. If rows or metrics are missing, revisit those selections before exporting again. If a scheduled recipient cannot download the report, check their Ads Manager access; if a verification prompt appears, complete the security code check.