Use Claude Cowork as a social media manager, with scheduled routines

Monday, 8 a.m. Before you open your laptop, Claude has already checked how your brand did last week, compared it with the week before and left three drafts on the calendar for the empty days. That’s Claude Cowork as a social media manager with HeyMark: a scheduled task that works on your real Instagram, TikTok, LinkedIn, Facebook and YouTube accounts, and stops wherever a person needs to decide.

Cowork is Claude’s mode for multi-step work. Per Anthropic’s help center, it uses the same agentic architecture as Claude Code, with no terminal, and it’s on paid plans. HeyMark plugs in as a custom connector: one URL, https://mcp.heymark.ai, and your sign-in. There are no keys to generate, Claude sees what your account sees, and access costs nothing extra on any HeyMark plan.

What Claude Cowork does for your social media with HeyMark

With the connector, Claude reads your metrics, your calendar, your comment and message inbox, and your automations. It also writes: drafts, scheduled posts, replies and automations. In a scheduled task, what matters is which of those move forward with nobody watching:

All of that assumes Claude may use those tools without asking you: the steps below show how.

Two routines to start with

Anthropic recommends starting with low-risk tasks like summaries, and not scheduling tasks that send messages on your behalf (Use Claude Cowork safely). These two follow that rule: they read, sort and leave drafts. What goes out on your accounts is still your call.

Every Monday: last week’s numbers and drafts for the empty days

Weekly, first thing. The drafts carry a planning date: that places them on HeyMark’s calendar, but it doesn’t schedule them.

Use HeyMark with the brand [brand name].

1. Compare the last 7 days with the 7 before on each connected network: followers, views, interactions and the 3 posts with the most interactions.
2. Find the days this week with nothing planned on the calendar.
3. For those days, create [3] drafts based on what worked, each with a network, format, idea, caption in the brand's voice and a planning date.
4. Summarize the numbers per network, what worked and why, and the drafts you left.

Don't schedule, publish or reply to anything. If a number is missing, say so instead of estimating it.

Every morning: the inbox, summarized

On weekdays. Claude drafts replies but sends none of them. If a draft works, ask Claude to send it in that same session: that’s when you’re there to approve the preview.

Use HeyMark with the brand [brand name] and go through the inbox.

1. Tell me how many conversations are unread and which ones Mark escalated to a person.
2. Group the questions that keep coming up.
3. For every conversation waiting on a reply, draft a response in the brand's voice without sending it.
4. Sort everything by urgency: complaints and purchase questions first.

Don't reply, don't hide or delete comments, don't mark anything as read and don't change any automation.

What happens when nobody’s watching

There are two brakes: one in Claude and one in HeyMark.

Claude’s. In Manually approve mode, Claude pauses and asks before it uses a connector tool set to Needs approval; tools set to Always allow go ahead (Get started with Claude Cowork). Automatically approve asks less, and Skip all approvals doesn’t ask. On Team and Enterprise, the option to always allow a connector’s write tools is off by default: until an owner turns it on, every task asks for approval to use them, and the Monday routine would stop at the drafts (Cowork on Team and Enterprise).

HeyMark’s. Publishing now, replying on the platform, hiding or deleting comments and changing automations stop at a preview a person has to approve, and that approval expires after five minutes (the technical detail is in Publish from a coding agent). In a task that runs on its own, those actions wait for you: when you open the result, you ask for a fresh preview and approve it. Scheduling has no such brake. That’s why both routines leave drafts, don’t schedule, and say so in the prompt.

If what you want is someone answering comments and messages around the clock, that isn’t a job for a scheduled task. Inside HeyMark, Mark’s AI replies and keyword automations do it, and the automations use no credits.

How to set it up

1. Check what you need

   A paid Claude plan (Pro, Max, Team or Enterprise) and a HeyMark account with your networks connected under My accounts. HeyMark has a 7-day trial.

2. Add HeyMark as a custom connector

   In Claude, go to Customize > Connectors, select + and choose Add custom connector. Enter HeyMark as the name, paste https://mcp.heymark.ai and select Add. Then select Connect and sign in to HeyMark to approve access. On Team and Enterprise, an owner adds it first under Organization settings > Connectors.

   

3. Decide what it can do without asking

   Under Customize > Connectors > HeyMark, the tools start at Needs approval. Switch the read tools to Always allow, for the numbers and the inbox, and the write tools only if the routine leaves drafts. Anthropic says to use Always allow only with servers you trust to run unsupervised (custom connectors).

   

4. Run the routine by hand

   Paste the prompt into a Cowork task and check that it brings back real numbers from your account and leaves the drafts on your HeyMark calendar.

5. Schedule it

   In the sidebar, open Scheduled, select New task and choose Set up manually. Add a name, paste the prompt, pick the approval mode and the frequency (weekly for the Monday one, on weekdays for the inbox) and select Save. You can also type /schedule inside a task. In the new Claude experience, ask for it in the conversation and confirm with Schedule (Anthropic’s steps).

6. Review every run

   For the first few weeks, open Scheduled and read each result, as Anthropic recommends. That’s also where you pause or delete a routine.

When another option fits better

• If you don’t have a paid Claude plan. Cowork isn’t on the Free plan. There you can add a single custom connector and use HeyMark in chat: Claude with HeyMark.
• If your work starts from files on your computer. Per Anthropic, a scheduled task works with your connectors and the files saved to your Claude account, not with a folder on your computer. Claude Code or Codex upload those files to HeyMark from the terminal.
• If you need other networks. HeyMark publishes to Instagram, TikTok, LinkedIn, Facebook and YouTube. It doesn’t publish to X, Pinterest, Threads, Bluesky or Google Business Profile.

The Claude Cowork details on this page come from Anthropic’s official help center, verified on September 25, 2026.