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Google expands data measurement in Demand Gen
On October 13, Google announced Data Strength Uplift in Google Ads and expanded Data Manager to Display & Video 360 and Google Analytics. Enhanced conversions will be coming to both products soon. It also reported an average conversion uplift of more than 20% with Google Tag Gateway in Demand Gen.
1 min read
Facebook Adjusts Feed and Reels Recommendations
On October 13, Meta announced controls for adjusting Facebook recommendations in Feed and Reels using natural language. It also introduced “Interested” and “Not interested” for comments; its systems would use language models to tailor what each person sees.
1 min read
Gemini 4 Argon is here: access and benchmarks against Astra and Opus
Gemini 4 Argon is now available. Compare six benchmarks with GPT-6 Astra, Claude Fable 5.1 and Opus 5.5, plus access by product and plan.
5 min read
OpenAI bans accounts used in influence operations
OpenAI reported banning accounts linked to two influence operations originating in Russia and Iran. They used ChatGPT to prepare content and internal reports while concealing their origins behind fake entities. The Iranian operation included seven journalist personas and generated batches of social media comments.
1 min read
Codex responds faster when you change direction
OpenAI is rolling out faster responses to follow-up messages that change a task's direction in Codex, inside the ChatGPT desktop app. Settings let you choose whether those messages steer the current task or wait for the next one. Availability varies during the rollout.
1 min read
LinkedIn publishes a guide to reviewing B2B campaigns
LinkedIn published five principles for reviewing B2B campaigns: connect first-party data, reach the buying group, adapt creative, maintain a presence and measure pipeline and revenue. It is a planning and measurement guide; the conversion tools it references already existed.
1 min read
Reddit expands its lead generation campaigns
Reddit is expanding lead generation through advertiser websites and Max campaigns. In-market audiences and its HubSpot integration are in beta. HubSpot support for Pixel and the Conversions API is planned for later in 2026.
1 min read
Edits adds a carousel editor for photos and videos
Edits now has a carousel editor for photos, videos and layouts that can continue across slides. You can reuse saved styles, share the finished carousel to Instagram or download it. It is available on iOS; Android support is coming later.
3 min read
Anthropic clarifies rules against deceptive campaigns
On October 8, Anthropic published an update to its usage policy, which will take effect on November 12, 2026. The policy brings the ban on deceptive campaigns and inauthentic activity into one section, including fake account networks or posts designed to amplify content, in both political and commercial contexts.
3 min read